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Imperial Library
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Index
Cover
Title Page
Copyright Notice
Dedication
Foreword by Jamie Oliver
Introduction
PART ONE: Selling In
1: The Successful Cookbook
2: Build Your Platform
3: Get Focused
4: Proposals and Professionals Who Get Deals Done
PART TWO: Creating
5: Write, Test, Repeat
6: More Words—What Else Do You Need to Include?
7: The Art Program
PART THREE: Selling Out
8: The Social Media Revolution
9: Old School: Book Tours, Nationals and the Brave New Frontier of Traditional Media
10: E-books and Innovation, Plus Just a Wee Primer on Self-Publishing
Acknowledgments
About the Author
Index
Newsletter Sign-up
CONTENTS
Copyright
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