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Index
COVER TITLE PAGE COPYRIGHT DEDICATION CONTENTS INTRODUCTION: Another Book About Startup Growth? PART 1: DEFINING PROGRESS
CHAPTER 1: Traction Is the Goal CHAPTER 2: The Back-of-the-Envelope Business Model Test CHAPTER 3: Build a Traction Model
PART 2: PRIORITIZING WASTE
CHAPTER 4: The Customer Factory Blueprint CHAPTER 5: Benchmark Your Customer Factory CHAPTER 6: Finding Constraints
PART 3: ACHIEVING BREAKTHROUGH
CHAPTER 7: The Art of the Scientist CHAPTER 8: Seven Habits for Highly Effective Experiments CHAPTER 9: Dealing with Failure CHAPTER 10: Avoid the Curse of Specialization CHAPTER 11: Hold Yourself Accountable
CONCLUSION ACKNOWLEDGMENTS INDEX
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