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Index
Title Page
Dedication
Contents
Introduction: Cicero’s Web
1 The Ancient Foundations of Social Media: Why Humans Are Wired for Sharing
2 The Roman Media: The First Social-Media Ecosystem
3 How Luther Went Viral: The Role of Social Media in Revolutions (1)
4 Poetry in Motion: Social Media for Self-Expression and Self-Promotion
5 Let Truth and Falsehood Grapple: The Challenges of Regulating Social Media
6 And So to the Coffeehouse: How Social Media Promotes Innovation
7 The Liberty of Printing: The Role of Social Media in Revolutions (2)
8 The Sentinel of the People: Tyranny, Optimism, and Social Media
9 The Rise of Mass Media: The Centralization Begins
10 The Opposite of Social Media: Media in the Broadcast Era
11 The Rebirth of Social Media: From ARPANET to Facebook
Epilogue: History Retweets Itself
Acknowledgments
Notes
Sources
A Note on the Author
By the Same Author
eCopyright
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