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Index
FRONT COVER HALF TITLE PAGE BCS, THE CHARTERED INSTITUTE FOR IT TITLE PAGE COPYRIGHT PAGE DEDICATION CONTENTS LIST OF FIGURES AND TABLES AUTHOR FOREWORD ACKNOWLEDGEMENTS GLOSSARY OF TENDER TERMS 1 Introduction
Definitions Who this book is for How it has been written What it doesn’t include How to use this book Chapter summaries
2 WHAT IS A PROPOSAL?
Introduction Context Are they really hard to do? Managing bids Summary
3 PREPARING TO WRITE
Introduction Background Writing – the basics Summary
4 PROPOSAL WRITING
Introduction Background Writing for proposals Sales themes, straplines and branding Presenting financial information Summaries CVs Case studies and references Legal considerations Writing checklist – a sample style guide
5 GETTING INFORMATION FROM EXPERTS
Introduction Specialists and experts involved Strategies for getting information Summary
6 EDITING AND REVIEWING
Introduction Editorial work Preparing material for presentations Software tools Summary
7 SUPPLIER AND CLIENT CULTURE
Introduction Organisational culture Organisation checklist Culture and language Market sectors Checklist: comparing supplier and client cultures
8 OJEU PROPOSALS
Introduction The OJEU procurement process Other OJEU procurement processes Some OJEU terms and acronyms
9 PRESENTATION AND FORMAT
Introduction Layout, design and presentation Using a style guide Making it look good
APPENDIX A – TEMPLATE PAGES APPENDIX B – CHECKLISTS
Writing checklist – a sample style guide Editing checklist Checklist: comparing supplier and client cultures
FURTHER READING
Books and other printed sources Internet resources
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