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Index
FRONT COVER
HALF TITLE PAGE
BCS, THE CHARTERED INSTITUTE FOR IT
TITLE PAGE
COPYRIGHT PAGE
DEDICATION
CONTENTS
LIST OF FIGURES AND TABLES
AUTHOR
FOREWORD
ACKNOWLEDGEMENTS
GLOSSARY OF TENDER TERMS
1 Introduction
Definitions
Who this book is for
How it has been written
What it doesn’t include
How to use this book
Chapter summaries
2 WHAT IS A PROPOSAL?
Introduction
Context
Are they really hard to do?
Managing bids
Summary
3 PREPARING TO WRITE
Introduction
Background
Writing – the basics
Summary
4 PROPOSAL WRITING
Introduction
Background
Writing for proposals
Sales themes, straplines and branding
Presenting financial information
Summaries
CVs
Case studies and references
Legal considerations
Writing checklist – a sample style guide
5 GETTING INFORMATION FROM EXPERTS
Introduction
Specialists and experts involved
Strategies for getting information
Summary
6 EDITING AND REVIEWING
Introduction
Editorial work
Preparing material for presentations
Software tools
Summary
7 SUPPLIER AND CLIENT CULTURE
Introduction
Organisational culture
Organisation checklist
Culture and language
Market sectors
Checklist: comparing supplier and client cultures
8 OJEU PROPOSALS
Introduction
The OJEU procurement process
Other OJEU procurement processes
Some OJEU terms and acronyms
9 PRESENTATION AND FORMAT
Introduction
Layout, design and presentation
Using a style guide
Making it look good
APPENDIX A – TEMPLATE PAGES
APPENDIX B – CHECKLISTS
Writing checklist – a sample style guide
Editing checklist
Checklist: comparing supplier and client cultures
FURTHER READING
Books and other printed sources
Internet resources
BACK COVER
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