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Index
Cover
Series page
Title page
Copyright page
Dedication
Preface
Acknowledgments
Part One: GEARING UP FOR THE NEW GLOBAL REALITY
1 BUILDING THE NEXT-GENERATION GLOBAL ENTERPRISE
Rethinking Global Strategy
Rethinking Global Innovation
Rethinking Global Organization
Globalizing the Corporate Mind-Set
2 IS YOUR BUSINESS MODEL READY TO DRILL INTO THE CORE OF THE DIAMOND?
Domestic Consumption
EM2EM Trade
Implications for Marketing Programs of MNCS in Emerging Markets
Outlines of a New Business Model
Conclusion
Part Two: WINNING THE LOCAL COMPETITION IN EMERGING ASIA
3 COEVOLVING LOCAL ADAPTATION AND GLOBAL INTEGRATION
Meeting the Challenge of Local Adaptation Versus Global Integration in Emerging Markets
Coevolution Perspective
Panasonic in China
Conclusion
4 HOW SOME JAPANESE FIRMS HAVE SUCCEEDED AGAINST LOW-COST COMPETITORS IN EMERGING MARKETS
Tapping Emerging Markets
Analytical Perspectives of Emerging Market Strategy
Honda’s Success Against Low-Cost Competitors in the ASEAN Motorcycle Market
Conclusion
5 TRANSFERRING HOME-GROWN MANAGEMENT PRACTICES
China’s Automobile Industry
Toyota’s Strategy Toward China
The Transfer of Supplier Management in TAG: Phase I (1990s)
The Transfer of Supplier Management in TAG: Phase II (2000s)
Conclusion
Part Three: ACQUISITION-DRIVEN GLOBALIZATION FROM EMERGING ASIA
6 DUBIOUS VALUE OF INTERNATIONAL ACQUISITIONS BY EMERGING ECONOMY FIRMS
Stock Market Returns
Financing Acquisitions
Case Studies
Analysis
Formula for Success
Conclusion
7 ACQUISITION ADVANTAGE
The Rise of Global Cross-Border Acquisitions by Emerging Economy Firms
Why Do Emerging Economy Companies Make Cross-Border Acquisitions?
Implications of Growing Cross-Border Acquisitions by Emerging Economy Companies
Emerging Economy Acquirers: Four Case Studies
Implications for Developed Country Multinational Companies
Part Four: INNOVATION OPPORTUNITIES AND CHALLENGES IN EMERGING ASIA
8 INNOVATING IN THE VORTEX
Shifting Perspective
A Pattern for Innovation
Underlying Factors of Business Experience
Corporate Leadership Guidance
The Setting: Establishing the Potential Field of Innovation
The Play: Manifesting the New and Getting to Revitalizing Outcomes
Insights and Recommendations
9 PROTECTING INTELLECTUAL PROPERTY IN CHINA
The Chinese IP Protection Challenge
What Works in China?
Conclusion
10 COMPETING IN EMERGING ASIA
Theme 1: Reconceptualizing Strategy
Theme 2: Rethinking Innovation
Theme 3: Reinventing the Global Organization
Theme 4: Globalizing Through Alliances and Acquisitions
Theme 5: Fostering a Global Mind-Set
About the Editors and Contributors
The Editors
The Contributors
Index
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