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Index
CHAPTER 1
CHAPTER 2
CHAPTER 3
CHAPTER 4
CHAPTER 5
The Golden Arches have become, as readers well know, an icon of international business and popular c
they hate the food!
Contributors
Introduction: Transnationalism, Localization, and Fast Foods in East Asia
1. McDonald's in Beijing: The Localization of Americana
2. McDonald's in Hong Kong: Consumerism, Dietary Change, and the Rise of a Children's Culture
3. McDonald's in Taipei: Hamburgers, Betel Nuts, and National Identity
4. McDonald's in Seoul: Food Choices, Identity, and Nationalism
5. McDonald's in Japan: Changing Manners and Etiquette
Update:McDonald's as Political Target: Globalization and Anti-globalization in the Twenty-First Cent
Notes
Select Bibliography
Index
McDonald's service model that is taken for granted in the United States but has to be taught to new
McDonald's management concluded that there was no equivalent for the American idea of value in the K
busy office areas. Prices range from Y250 to ¥2,500;` decenttasting bento average around Y500.9 Beca
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