Launch! by Duffy, Scott -- Read -- Imperial Library of Trantor

Index

Cover Praise for LAUNCH! Title Page Copyright Dedication CONTENTS PREFACE INTRODUCTION: The Entrepreneur Economy

Ink Versus the Mac On a Mexican Highway Small Is the New Big A Playbook, Not a Textbook Find a Way to Simple

STAGE I | The Prelaunch Checklist: Thirty Days to Prepare

| CHAPTER 1 | WHAT’S YOUR BIG IDEA?

How to Buy a Rainforest Oil Right Under Your Feet Are You Sitting on Top of a Billion-Dollar Idea? Let Go of Your Nut!

| CHAPTER 2 | PROTECTING WHAT’S MOST IMPORTANT

The Sure Thing The Fastest Way to Lose Your First Million All for One and One for All Super Balls and Glass Balls Ten Thousand Reasons Why You Will Succeed

| CHAPTER 3 | YOUR ENVIRONMENT

Crabs in a Bucket Your Fab Five What Do Those Note Cards Say About You? Write Your Own Story

STAGE II | Fueling the Tank: Thirty Days to Assemble Your Resources

| CHAPTER 4 | BUSINESS PLANNING

Biceps and Business Start with the Last Page First The One-Page Plan An Expensive Hobby Not Every Problem Is Made to Be Solved

| CHAPTER 5 | SECURING YOUR CREW

Broke or Billions? Your Role as Flight Commander Three Plays The Perfect Marriage? This Is What You Asked For!

| CHAPTER 6 | UNLOCKING CREATIVITY

Torn Carpet, Chipped Paint Vegas and Video Games

| CHAPTER 7 | RAISING CAPITAL

Trading for Tickets Cannibal Women in the Avocado Jungle of Death The True Path to Raising Capital Where Will the Money Come From? The Big Meeting The Fastest Way to the Door The Callback Tricks of the Trade

STAGE III | Countdown and Blastoff: The First Thirty Days of Business

| CHAPTER 8 | GO TO MARKET!

Hammers and Nails Riches in Niches Crickets Crowdsource Your Sales Force Your Buyer Blueprint

| CHAPTER 9 | MAINTAINING YOUR ALTITUDE

The Ninety-Day Checkup Cash and Cardboard Kryptonite

| CHAPTER 10 | IF THINGS GO SIDEWAYS

Learning How to Crash Panic Faster We’re Out of Toilet Paper Seventeen Days

| EPILOGUE | STEADY AS SHE GOES

Wing Walk The Circus and Start-ups Twenty Thousand Miles per Hour Keep Your Eyes on the Horizon Fill Your Cup First

ACKNOWLEDGMENTS RESOURCES INDEX