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Index
Social Media for WordPress
Social Media for WordPress
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Support files, eBooks, discount offers and more
Why Subscribe?
Free Access for Packt account holders
Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Time for action—heading
What just happened?
Pop quiz—heading
Have a go hero—heading
Reader feedback
Customer support
Downloading the example code for this book
Errata
Piracy
Questions
1. Share it the Easy Way
Before you read this book
A brief overview of social media
Social media is the new Web 2.0
Going social does not mean going viral
The WordPress advantage
Doing more with core functions
The karma of pingbacks and comments
Food for thought: RSS feed basics
Time for action—building an automated newsletter with a keyword-based RSS feed
Part 1—creating a subscriber signup form
Part 2—creating a keyword-specific RSS feed
Part 3—creating an automated newsletter campaign
What just happened?
Utilizing MailChimp and Yahoo! Pipes
Partnering and building sponsorship opportunities
Exploring more applications to this tutorial
Pop quiz—understanding key terms and key concepts
Have a go hero
Summary
2. Building the Social Network: BuddyPress and WP Symposium
Before you enable the social layer
Take a measured approach to your feature rollout
Make your passion your niche market
Set aside time
Top 10 plugins to supplement your BuddyPress site
Activating BuddyPress plugins
What just happened?
The Default BuddyPress theme
The Facebook connection
Prepare for a work in progress
Pop quiz—buddyPress Basics
Easing your users into BuddyPress
Time for action—how to convert site visitors to site members
Part 1—connecting your WordPress site with Facebook
Part 2—greeting your new visitors with a warm welcome
Part 3—providing your new site visitor with incentives
What just happened?
Use your own voice
Don't overwhelm your new site members
Profiling your site members
Pop quiz—audience engagement
Gamification: The art of user-generated content
Time for action—how to get your users to create original content for you
Part 1—create a post content form with ratings
What just happened?
Time for action—how to enable users to share your content
Part 2—simplifying the process of sharing user reviews
What just happened?
Why post reviews and ratings matter
Why we're using tag-based ratings and AddThis
BuddyPress versus WP Symposium
The issue with privacy
Single and multiple developers
What can I build with WPS?
Have a go hero
Summary
3. Community Forums for the Masses
Comments versus forums
When to use comments
When to use forums
When to use support forums
Watching out for common pitfalls
Time for action—how to automatically display selective forum posts in Twitter
Part 1—setting up groups and forums for BuddyPress
Part 2—creating tweets through forum content
Part 3—automating and customizing tweets with WordPress
(Optional) Part 4—automatically deleting duplicate Twitter content
What just happened?
Keep your tweets conversational
Benefits of automating processes
Pop quiz—forum fun
Have a go hero
WP Symposium Forums and Simple:Press
WP Symposium forums
Simple:Press
Summary
4. VIP Memberships
Three important facets of membership sites
Customer value proposition
Timing
Sustainability
Time for action—how to open limited membership registrations and reward users
Part 1—setting up member-accessible content
Part 2—adding a countdown to your members options page
Part 3—rewarding your site members
What just happened?
S2 Member and CubePoints
Another foray into gamification
Pop quiz—in the VIP
Have a go hero
Summary
5. Keeping Up with the Stats
Understanding key terminology
Pageviews versus hits
Absolute unique visitors versus unique pageviews
Bounce rates and conversion rates
Creating a Google Analytics account and tracking your site
Time for action—the quick guide to implementing analytics for your site
What just happened?
Time for action—tracking a tweet to your site through Google Analytics
What just happened?
Reporting data with Google Analytics, bitly and Twitter
The gold mine of campaign tracking
Pop quiz—the quick guide to analytics
Reviewing and reporting analytics
Comparing traffic from one week to another week
Time for action—the quick guide to reading analytics
What just happened?
Analysing your site data one week at a time
Have a go hero
Summary
6. Managing your Site
Damage control—key aspects of maintenance
When to use a dedicated server
When to upgrade WordPress and your plugins
How to manage your site users
Time for action—how to create automated daily backups for your site
What just happened?
Advantages of using Dropbox
Anticipating downtime
The upsell during downtime
Pop quiz—WordPress maintenance
Getting organized and managing time
Top ten free plugins to help you run your site efficiently
Lowering the barrier of writing
Time for action—how to write and automatically publish posts through e-mail
What just happened?
Posting through Posterous
Have a go hero
Summary
7. Beyond the Plugins Towards True Engagement
Engaging site visitors
Acknowledge
Reciprocate
Personalize
Promote
Repeat
Time for action—how to automatically tweet custom content
Part 1—Creating custom Google Alerts
Part 2—Automatically formatting your content for Twitter
Part 3—Automatically tweeting your content
What just happened?
Google Alerts and Yahoo! Pipes
Using automated tweets to supplement original tweets
Pop quiz—social media artillery
Design speaks
The essence of typography
Mobile design—ushering in a new standard
Beyond the Web
Time for action—how to create a vector-based QR code for print production
What just happened?
QR codes and online promotions
QR Codes and Microsoft tag
The right format for the right job
Have a go hero
Summary
A. Further Reading
Chapter 1—Share it the Easy Way
Chapter 2—Building the Social Network: BuddyPress and WP Symposium
Chapter 3—Community Forums for the Masses
Chapter 4—VIP Memberships
Chapter 5—Keeping Up with the Stats
Chapter 6—Managing your Site
Chapter 7—Beyond the Plugins Towards True Engagement
B. Pop quiz Answers
Chapter 1, Share it the Easy Way
Chapter 2, Building the Social Network: BuddyPress and WP Symposium
Chapter 3, Community Forums for the Masses
Chapter 4, VIP Memberships
Chapter 5, Keeping Up with the Stats
Chapter 6, Managing your Site
Chapter 7, Beyond the Plugins Towards True Engagement
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