Guerrilla Marketing for Job Hunters 3.0 · How to Stand Out From the Crowd and Tap Into the Hidden Job Market Using Social Media and 999 Other Tactics Today by Levinson, Jay Conrad -- Read -- Imperial Library of Trantor

Index

Praise for Guerrilla Marketing for Job Hunters 3.0 Title Page Copyright Dedication Foreword Acknowledgments Disclaimer

JOB HUNTERS SMART PHONE USERS HEADHUNTERS LAZY PEOPLE PAID PROMOTIONAL CONSIDERATION

Introduction

EVER HAD ONE OF THOSE DA… MOMENTS? JOB HUNTING HAS CHANGED WANT TO TRY? INTUITIVELY THAT MAKES NO SENSE LOGIC PREVAILED CURRENT REALITY THE EUREKA MOMENT! GUERRILLA TACTICS WORK SO WHY THE THIRD EDITION? THE KEYS TO LANDING YOUR DREAM JOB HOW THE BOOK IS SET UP SPECIAL FEATURES STATE-OF-THE-MOMENT CONTENT WELCOME TO YOUR FUTURE

Chapter 1: Why You Need to Become a Guerrilla Job Hunter

OFFSHORING AND AMERICA’S FUTURE AS A GLOBAL INNOVATOR THE PEOPLE WHO BEST MARKET THEIR TALENT WIN! WHY YOU NEED TO BE A GUERRILLA THE #1 SECRET TO GETTING HIRED THE #2 SECRET TO GETTING HIRED YOUR GUERRILLA PLAN GUERRILLA JOB SEARCH FLOW CHART

Part I: Your Guerrilla Mind-Set Chapter 2: Personal Branding Guerrilla Style

FREE—YOUR MILLION DOLLAR PERSONAL BRAND STRATEGY! HOW TO MAKE YOUR BRAND REFLECT THE SKILLS EMPLOYERS BUY “YOU INC.”—YOUR PERSONAL BRAND CREATE YOUR BRAND GUERRILLA STYLE EFFECTIVE BRANDING IS ABOUT SELLING WHAT MATTERS FIND ACHIEVEMENTS THAT PROVE YOUR CLAIMS YOU ARE CHANGING THE RULES

Chapter 3: Attitude Check

THE IMPORTANCE OF A CAN-DO ATTITUDE THE THREE R’s OF SUCCESSFUL JOB HUNTING HOW TO STAY MOTIVATED GUERRILLA TIPS FOR STAYING MOTIVATED THE FOUR MOST COMMON CAUSES OF JOB SEARCH FAILURE AND HOW TO AVOID THEM THE MOST POWERFUL WAY TO CHANGE YOUR RESULTS MANAGING YOUR SCHEDULE AND PLANNING YOUR WORK THE GOLDEN SELLING HOUR(S)

Chapter 4: Your Guerrilla Strategy

THE HIDDEN JOB MARKET AND WHY IT IS HIDING CRACKING THE HIDDEN JOB MARKET TARGETING COMPETITORS ASSOCIATIONS STRUCTURED INTERNET SEARCHES MADE EASY DEVELOP A TARGET LIST OF COMPANIES FIND PEOPLE WHO CAN HIRE YOU OTHER SOURCES OF INFORMATION STRATEGIC TWISTS ON TRADITIONAL STRATEGIES PROMOTE YOURSELF MAKE TECHNOLOGY WORK FOR YOU—NOT AGAINST YOU LOGISTICS—BUILDING YOUR WAR ROOM STALKING FOR JOBS—LEGALLY

Part II: Weapons That Make You a Guerrilla Chapter 5: Your Research Plan

YOUR RESEARCH BUDGET 1. RESEARCHING AN INDUSTRY 2. LOCATING COMPANIES OF INTEREST COMPETITIVE INTELLIGENCE COMPANY GROWTH LIBRARIANS ARE YOUR ALLIES 3. HOW TO FIND THE HIRING MANAGERS A GUERRILLA RESEARCH ALTERNATIVE FINDING LISTS OF PROSPECTS STUFF THE CIA WOULD RATHER YOU DIDN’T KNOW

Chapter 6: Resume Writing and Cover Letter Boot Camp

WHY YOUR RESUME MAY BE OVERLOOKED ALL RESUMES ARE NOT CREATED EQUAL HAIL THE GUERRILLA RESUME THE STANDARD GUERRILLA RESUME EXPLAINED THE EXTREME GUERRILLA RESUME GRAPHICS THAT ADD PUNCH TO YOUR RESUME SELLING YOUR VALUE-ADDED ADVANTAGES THE ONLY COVER LETTER YOU WILL EVER NEED EXAMPLE GUERRILLA COVER LETTER THREE OTHER WAYS TO OPEN YOUR GUERRILLA COVER LETTER HOW TO ASK FOR THE INTERVIEW IN YOUR LETTER

Chapter 7: Guerrilla Networking

THE NETWORKING MYTH HOW TO TARGET NETWORK LIKE A HEADHUNTER SELECT TWISTS ON TRADITIONAL NETWORKING

Part III: Tactics That Make You a Guerrilla Chapter 8: LinkedIn—the 800-Pound Gorilla

HOW TO TARGET REFERRALS USING SOCIAL NETWORKS WIRED AND HIRED LINKEDIN GUERRILLA CHECKLIST SUPER-SIZING YOUR ONLINE NETWORK GUERRILLA THE GORILLA

Chapter 9: Digital Breadcrumbs

THE MILLION-DOLLAR QUESTION THE MAGIC OF SEARCH ENGINE TECHNOLOGY BE EASY TO FIND WHAT DOES GOOGLE SAY? BEYOND JOB BOARDS AND NETWORKING—WHEN BEING PASSIVE CAN BE A GOOD THING DIGGING INTO THE WEB TO GET TO HIRING MANAGERS HOW TO CREATE AND POST A WEB PORTFOLIO ONLINE YOUR WEB SITE YOUR BLOG FACEBOOK AND MYSPACE BRANCH OUT THROUGH FACEBOOK TWITTER VIDEO RESUMES KEEPING IT TOGETHER HOT OFF THE PRESSES: ABOUT.ME TAG YOU’RE IT!

Chapter 10: Commando Tactics

#5: THE COFFEE CUP CAPER #58: BECOME THE EXPERT #9: WRITE A WHITE PAPER—FOCUS ON A HOT TOPIC #57: THE TROJAN THANK-YOU NOTE #29: SEND HALF OF YOUR RESUME #157: SEND A LETTER STATING YOU ARE OVERQUALIFIED #11: E-MAIL CHAIN LETTER #131: SEND ARTICLES AS A FOLLOW-UP AFTER AN INTERVIEW # 183: DISTRIBUTE A BOOKLET # 69: CALL HUMAN RESOURCES #10: WRITE A CASE STUDY #77: PREPARE A COMPETITIVE ANALYSIS #71: WRITE A BROCHURE 21:TEMP TO PERM #94: AUDITION

Part IV: Your Guerrilla Job-Hunting Campaign Chapter 11: The Force Multiplier Effect in Action

CASE STUDY: GAIL NEAL CASE STUDY: TOM MCALISTER CASE STUDY: BILL MCCAUSLAND CASE STUDY: STEVE COBAIN CASE STUDY: MARY BERMAN CASE STUDY: KENRICK CHATMAN CASE STUDY: KEVIN WATSON CASE STUDY: CHAD LEMKE CASE STUDY: DARRYL PRAILL CASE STUDY: ERICA C. CASE STUDY: JADE N. CASE STUDY: GRANT TURCK CASE STUDY: JEFF KRUZICH CASE STUDY: GREG QUIRK

Chapter 12: Hand-to-Hand Combat

FOCUS ON THE EMPLOYER’S GOALS BUILD YOUR STRATEGY AROUND THE EMPLOYER’S EXPECTATIONS THE INTERVIEW MINEFIELD NAVIGATING THE MINEFIELD PREPARATION—UNDERSTAND THE MEETING’S PURPOSE HOW TO ANSWER QUESTIONS HOW TO PREPARE FOR THE BEHAVIORAL INTERVIEW HOW TO ANSWER THE “F” QUESTION HOW TO ANSWER THE “L” QUESTION DRESS FOR EXCELLENCE HOW TO RECRUIT AN INSIDE ADVOCATE THE ABSOLUTE LAST THING YOU DO BEFORE BED GAME DAY THE SCIENCE OF BODY LANGUAGE YOUR GUERRILLA INTERVIEW STRATEGY YOUR NUMBER ONE TACTIC TAKING CHARGE OF THE INTERVIEW QUESTIONS DESIGNED TO SEPARATE YOU FROM THE PACK HOW TO ASK FOR THE JOB CONCLUDING THE MEETING HOW TO HANDLE MONEY HOW TO FOLLOW UP BETWEEN MEETINGS

Chapter 13: Negotiating the Deal

PROJECT A WINNING ATTITUDE PREPARING FOR NEGOTIATIONS NEGOTIATE WITH THE FINAL DECISION MAKER NEGOTIATE YOUR POWER BEFORE YOUR PAY ESTABLISHING YOUR BOTTOM LINE YOUR STRATEGY THE PSYCHOLOGY OF THE DEAL BREAKING AN IMPASSE NAVIGATING THE GAUNTLET BODY LANGUAGE ASK FOR A LITTLE—GET A LOT CLOSING THE OFFER HOW TO KILL YOUR DEAL SUMMARY

Chapter 14: Career Lancing Bonuses About the Authors Index Free Job Search Resources