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Index
Cover
Title Page
Copyright
Contents
Acknowledgements
0. Introduction
1. The Email Sign-Off and Politeness
2. On the Impossibility of Judging a Book by its Cover
3. Baby Food, or How to Eat Like an American
4. Is God a Match for the Unconscious?
5. Is DJing a Resistance to the Standardised Commodity?
6. Old Spice and the Structure of Advertising
7. The Centralizing Drive of ‘Would You Rather…?’
8. Celebrities on Canvas and the Birth of Photography
9. You are What You are and What You are is OK
10. The Politics of ‘Friend Zone’
11. Love-Locks
12. CrossCountry Trains
13. Hiding Racism in the Racist Joke
14. Why the 2010 UK General Election Should Have Us in Stitches, but Doesn’t…36
15. ‘Newphoria’ and the Case of the Mobile Phone
16. Tazreen Fashions Factory Photographs and their Reception
17. Autocorrect in the History of Literature
18. How Toasties Can Hide Little Bits of the Real
19. Does it Really Make a Difference Whether it was James Gandolfini or Tony Soprano who Died?
20. ‘Your a Dick’: Richard Dawkins’s Tweets
21. Charity and the Disorganisation of Unemployees
22. The Deaths of Margaret Thatcher
23. The Daily Mail: A Text that Reads Itself
24. Saint Artist Taxi Driver
25. Why are Animals Funny?
26. On the Bicentenary of Richard Wagner
27. Moon and the Eternal Return of the Same
28. Symbols of the Working Class
29. One Grande Super Skinny Latte with an Extra Shot and Sugar-Free Vanilla Syrup Please!
30. Why Justin Bieber Should Listen to Neutral Milk Hotel
31. More on Justin Bieber and Anne Frank
32. Pushing the Skies’ Limit
33. ‘Drink Responsibly’ and the Limits of the Infinite
34. This Charmless Man
35. ‘Change Your Life’
36. Angry Birds and Postmodernism
37. Manning Up
38. From Restricted to General Onanism
39. Fear and Anxiety in The Gruffalo
40. Consumero ex nihilo: ‘Air is Part of the Recipe’
41. Relationship Breakdowns, Marx, and Alice in Wonderland
42. Mirosław Bałka’s ‘How It Is’
43. Alain de Botton and the Narcissism of Melancholy
44. How did the Other get so Big? The Swallowing of Democracy by the Imaginary Order
45. Worbining (Word-Combining)
46. ‘One Word: Plastics’ – A Parable of Discord in The Graduate
Endnotes
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