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Imperial Library
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Index
Title Page
Copyright Notice
Dedication
1. Our Blades Are F**king Great
2. The Pied Pipers of Disruption
3. Making It in the World Bazaar
4. Survival of the Fittest
5. From Mad Men to Math Men
6. The Algorithm Is Always Right
7. Eyes on the Customers
8. Delivering the Goods
9. The Mattress Wars
10. Breaking the Sound Barrier
11. Flying High, Then Crashing to Earth
12. Back to the Future?
13. Building a Digital Brand Factory
14. The Brand Is Dead, Long Live the Brand
Notes
Index
Acknowledgments
About the Author
Newsletter Sign-up
Copyright
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