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Index
The Social Entrepreneur’s Playbook: Pressure Test, Plan, and Launch and Scale Your Enterprise—Expanded Edition
The Social Entrepreneur’s Playbook: Pressure-Test Your Start-Up Idea, Step 1
The Social Entrepreneur’s Playbook
Ex Libris
Dedication
Thank You
Contents
The Social Entrepreneur’s Playbook
A Personal Note
Introduction: The Creation of Social Wealth Out of Poverty
Phase One: From Possible to Plausible: Pressure Test Your Start-Up Idea
Chapter 1: Articulate Your Targeted Problem and Substantiate Your Proposed Solution
Chapter 2: Specify Performance Criteria
Chapter 3: Define and Segment Your Target Population
Chapter 4: Understand the Beneficiary Experience
Chapter 5: Analyze the Most Competitive Alternative
Chapter 6: Identify Operations Realities
Chapter 7: Address the Inevitable Sociopolitics
Chapter 8: Develop a Concept Statement
Phase Two: From Plausible to Probable: Plan Your Social Enterprise
Chapter 9: Frame and Scope the Venture
Chapter 10: Specify Deliverables
Chapter 11: Establish Assumptions and Checkpoints
Phase Three: From Probable to Plannable: Launch and Scale Your Social Enterprise
Chapter 12: Launch Your Enterprise
Chapter 13. Manage the Upside and Downside
Chapter 14: Scale Up Your Social Enterprise
Conclusion
Acknowledgments
The Social Entrepreneur's Playbook Advisory Group
Notes
About the Authors
About Wharton Digital Press
About The Wharton School
Copyright
Ex Libris
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