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Index
Cover
Title Page
Welcome
Dedication
CHAPTER 1: The Winner’s Curse
CHAPTER 2: Two for the Price of One
CHAPTER 3: Liars Can Figure and Figures Can Lie
CHAPTER 4: It Pays to Know the Score
CHAPTER 5: Ka-ching!
CHAPTER 6: Risky Business
CHAPTER 7: Word of Mouth
CHAPTER 8: Following the Herd
CHAPTER 9: Underwater
CHAPTER 10: Be Rich or Be Happy?
CHAPTER 11: The Prisoner’s Dilemma
CHAPTER 12: An Unfair Fight
CHAPTER 13: What’s It Really Worth?
CHAPTER 14: Risk and Reward
CHAPTER 15: There’s No Rule Against Having Better Information
CHAPTER 16: Part of the Team
CHAPTER 17: Secret Weapon
Table of Contents
Copyright
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