The Choice Factory by Shotton, Richard -- Read -- Imperial Library of Trantor

Index

Contentsx Praise for The Choice Factory Preface Introduction Bias 1: The Fundamental Attribution Error Bias 2: Social Proof Bias 3: Negative Social Proof Bias 4: Distinctiveness Bias 5: Habit Bias 6: The Pain of Payment Bias 7: The Danger of Claimed Data Bias 8: Mood Bias 9: Price Relativity Bias 10: Primacy Effect Bias 11: Expectancy Theory Bias 12: Confirmation Bias Bias 13: Overconfidence Bias 14: Wishful Seeing Bias 15: Media Context Bias 16: The Curse of Knowledge Bias 17: Goodhart’s Law Bias 18: The Pratfall Effect Bias 19: Winner’s Curse Bias 20: The Power of the Group Bias 21: Veblen Goods Bias 22: The Replicability Crisis Bias 23: Variability Bias 24: Cocktail Party Effect Bias 25: Scarcity Ethics Conclusion References Further reading Acknowledgements Index

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