Ultimate Guide to Social Media Marketing by Butow, Eric -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Contents Foreword Preface

What to Expect in This Book

Chapter 1: The Power of Social Media

Being Social on Social Media How Online Relationships Benefit Offline

Chapter 2: Understand Today’s Social Networks

Facebook LinkedIn YouTube Instagram Twitter WhatsApp Pinterest Snapchat Reddit TikTok

Chapter 3: The Roles of Social Media and Content Marketing

Social Sharing Authority Building Broadcast Teaching Influencer Marketing Dark Social Media Paid Social Media At the End of the Day

Chapter 4: Craft Your Social Media Strategy

Determine Your Strengths Determine Your Assets Determine Your Goals Determine Your Plan

Chapter 5: Understand Today’s Format Types

Graphic Requirements Photos in Your Posts Social Network Icon Rules Video Requirements Link Requirements

Chapter 6: Create Images for Social Media

Determine Image Criteria How to Find Great Images Social Media Imagery Best Practices Recommended Tools

Chapter 7: Create Video for Social Media

Why Video Is Effective Publishing and Broadcasting Social Video Live Video Tactics Recorded Video Tactics Short vs. Long Videos Video Gear Video Best Practices

Chapter 8: Leverage Chatbots and Automation

Chatbots Defined How to Start Your First Chatbot

Chapter 9: Leverage Paid Social Media

Google Ads Facebook Ads The Power of Search + Remarketing Other Platforms Wrapping Up

Chapter 10: Leverage Influencer Marketing

What Influencer Marketing Really Means How to Identify Influencers to Work With How to Spark Relationships How to Work with Influencers Influencer Marketing Administrative Details What Influencer Marketing Success Looks Like

Chapter 11: Repurpose and Reuse Social Content

Technique 1: Live Video Technique 2: User-Generated Content Technique 3: Embedded Social Media Posts Technique 4: Turn Discussions Into Blog Posts Technique 5: Ask Questions

Chapter 12: Build Your Marketing Team

Internal vs. External Team Team Roles Assembling Your Team Team Documentation and Support Recommended Tools

Chapter 13: Measure Success

Understanding Analytics Qualitative Metrics Quantitative Metrics Tools What’s Next Chapter 14: Adapt to a Changing Medium Follow the Path Take a Beat Have a Go Get on Board Correct the Course

Appendix: Resources

Editing Images Social Media Blogs and Bloggers Social Media Communities Social Media Management Tools Sourcing Images For More Reading

Glossary About the Authors

Eric Butow Jenn Herman Stephanie Liu Amanda Robinson Mike Allton

Index