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Index
Title Page
Special Offers
Table of Contents
Foreword & Introduction
1. Foreword: Robert Newman, former Creative Director, Reader’s Digest
2. Introduction
Storytelling
1. The tablet is unique
2. Learning about the tablet
3. Translating to the tablet
4. Pop-ups: delighting with interactivity
5. Story structures
6. Case study: Bild and the art of the pop-up
Navigation
1. Guiding the user
2. User interface elements
3. Swiping, scrolling & orientation
Look & Feel
1. The first ten seconds
2. Opening doors
3. Typography
4. The grid
5. Color
Pop-Ups
1. The importance of surprise
2. The multigenre approach
3. Social media & the app
Advertising
1. Effective tablet advertising
2. Six advertising strategies
Economics
1. Keep an eye on the bottom line
2. Monetizing the tablet
Media Quartet
1. Four devices in harmony
2. The medium of print
3. Mobile: a communicator in your pocket
4. The past & the future
Back Matter
1. Credits
2. Acknowledgments
3. ‘The power of the tablet’ conference
4. Conference highlights
5. About the author
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