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Index
Title Page Copyright Page Preface PART I: CREATING YOUR LINKEDIN BRAND Chapter 1: Introducing Windmill Networking A Personal Introduction A Social Networking Primer Utilizing Windmill Networking to Understand Social Networking & LinkedIn Where Does Windmill Networking Fit In? Chapter 2: Your LinkedIn Objective & Brand An Introduction to LinkedIn Why You Need to Be on LinkedIn What is Your LinkedIn Objective? What is a “Brand?” Creating Your LinkedIn Brand My Top Five Tips to Write a Great Profile Your LinkedIn Home Page PART II: THE WINDMILL NETWORKING APPROACH TO UNDERSTANDING LINKEDIN Chapter 3: Invitations & Connections Your First Invitations: How to “Add Connections” Connecting with People: The Invitation Mechanism Finding People to Connect With Using Advanced Search Navigating Through Profiles My Top Five Tips to Write a Great Invitation Managing Your Invitations The Dreaded “IDK” I’m Out of Invitations?!?! Help! Dealing with Spam? On LinkedIn? The Disconnecting Option Emailing Your Connections: What You Need to Know How Do I Contact 2 nd and 3 rd Degree Connections? Chapter 4: Introductions The Importance of Introductions Advice on Utilizing Introductions Warning: Your Precious Introductions May Be Stuck Before Sending the Introduction, Forward the Profile! Chapter 5: Recommendations The Importance of Recommendations How to Write a LinkedIn Recommendation Asking for a Recommendation & Other Recommendations Etiquette Are LinkedIn Recommendations Legit? Chapter 6: Groups What are LinkedIn Groups? Which Groups Should I Join? Joining a Group and Understanding Your Options My Suggestions for LinkedIn Group Etiquette My Top Five Tips to Get the Most Out of LinkedIn Groups Optimizing Group Membership Create Your Own LinkedIn Group Managing Your LinkedIn Group How Do I Promote My LinkedIn Group? Providing Value to Your Group Members Chapter 7: Answers LinkedIn Answers: An Introduction LinkedIn Answers and Your Trusted Network of Advisors Finding Information Asking a Question Answering a Question Becoming an Answers Expert A Note on LinkedIn Answers Etiquette What Happened to My Question? Is There Business to be Found in Answers? Chapter 8: Applications What are Applications? Reading List by Amazon Google Presentation & SlideShare Presentations WordPress & Blog Link Box.net Files & Huddle Workspaces My Travel by Tripit Events Company Buzz Polls Chapter 9: Jobs & Companies Finding Jobs Posting Jobs Researching Companies Finding Service Providers Profile Names for Businesses Setting Up Your Company Profile Chapter 10: Customizing Your LinkedIn Experience Controlling Your Email Notifications Connections: To Show or Not to Show? Display Your Footprint? How to Keep a Profile Private The Status Update: “What Are You Working On Now?” PART III: STRATEGIC TIPS TO LEVERAGE THE POWER OF LINKEDIN Chapter 11: All You Need to Know…. But Were Afraid to Ask about LIONs What is a LION? Why I am a LION How Do I Become a LION? Can I Be a Selective LION? Watch Out for Fake LIONs What is LinkedIn’s Policy on LIONs? Chapter 12: Growing Your Network How Do I Actively Grow My LinkedIn Network? How Can I Attract More Invitations? My Top Ten LION/Open Networking Groups Before Sending the Invitation: My Top Five Tips on What to Look for in a LinkedIn Profile One Virtual Networking Strategy: Going Local How to Meet and Communicate with People in a Networking Environment Chapter 13: Advanced Invitation Management Invitations on Steroids The Invitation Tango Why Does LinkedIn Limit the Number of Connections You Can Have? Chapter 14: Putting It All in Perspective Who Owns Your LinkedIn Profile? I Have All of These Connections: What Do I Do with Them? To Pay or Not to Pay? Predicting the Future of LinkedIn So, You Want to Be a LinkedIn Expert? LinkedIn vs. Twitter & Facebook Chapter 15: Closing Thoughts & Resources Conclusion My Top Five LinkedIn Resources Glossary Endnotes About the Author & Production Team of This Book
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