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Index
Cover Page
Title Page
Copyright Page
How to Use This Book
Who Should Read This Book?
What’s in This Book?
What Role Does Empathy Play in Your Work?
Developing Empathy
Applying Empathy
What Comes with This Book?
Frequently Asked Questions
How are you using the word “empathy?”
Can anyone learn how to be empathetic?
How should I train to increase my empathy skills?
What do I look for in a candidate when I need to hire an empathetic person?
How can I train my team to be more empathetic?
How do I clearly convey insights I’ve gained via empathy to my peers and decision-makers, even across departments?
How does empathy improve my interaction design skills?
Contents
Foreword
Introduction
Chapter 1: Business Is Out of Balance
Data and Analytics Take Priority
Immature Data Practices
Abuse of Scientific Terminology
Constrained Collaboration
Self-Focused Progress
Lack of Listening
What Makes a Person Tick?
Rebalance Your Organization with Empathy
Chapter 2: Empathy Brings Balance
Empathy Is Not What You Might Think
Empathy Becomes Your Practice
Exhibit Understanding Instead of Competence
Chapter 3: Put Empathy to Work
Development Cycles
The Stages of Developing and Applying Empathy
The Logistics of Listening
A Formal Listening Session
Why Is a Remote Connection Okay?
One at a Time
No List of Questions
Keep It Simple
Chapter 4: A New Way to Listen
This Is a Different Kind of Listening
Fall into the Mindset
Explore the Intent
Make Sure You Understand
Listen for Three Components
Inner Thinking or Reasoning
Reactions
Guiding Principles
Follow the Peaks and Valleys
Start with a Broad Topic
Let the Speaker Keep Choosing the Direction
Dig into the Last Few Remarks
Use the Fewest Number of Words Possible
Reiterate a Topic
Avoid Introducing Words the Speaker Hasn’t Used
Try Not to Say “I”
Be Supportive
Don’t Fake It—React, Be Present
Never Switch Abruptly
Adapt Yourself to the Mood
Don’t Cause Doubt or Worry
Be Respectful
Be the Undermind, Not the Overmind
Resist the Urge to Demonstrate How Smart You Are
Neutralize Your Reactions
Notice Your Emotional Reactions
Dissipate Your Reactions and Judgments
Harness Your Emotional Empathy
Practice Your Skills
Practice 1: Where Will You Practice Listening?
Practice 2: Identify Your Reaction/Assumption
Practice 3: Classify What’s Being Presented
Summary
Chapter 5: Make Sense of What You Heard
Pick Out the Concepts Each Participant Describes
Make Sense of Each Concept
What to Skip in the Transcript
Explanation of Event, Process, or Scene
Statement of Fact
Opinion
Preference
Generalization
Passive Behavior
Conjecture
Concepts That Are Out of Scope
Your Goal Is to Get Better
Write a Summary of Each Concept
Start with the Verb
Why a Verb?
First Person, Present Tense
Convey Emotional Reactions as Verbs
Verbs to Avoid
Write the Rest of the Summary
Edit Until It’s Clean and Clear
Ensure That Each Summary Is a Unique Thought
Avoid Compound Sentences
Read It Aloud
Summary
Chapter 6: Apply Empathy to What You Create
Look for Patterns
Quick Method: Seek Patterns by Memory
Rich Method: Look for Patterns Across Summaries
Consider One Summary at a Time
Wrap Your Mind Around the Difficult Ones
Assess Your Confidence
The Difference Between Summary-and Memory-Generated Patterns
Create Behavioral Segments from the Patterns
Behavioral Segments First, Then Maybe Personas
It’s a Rotating Cast
Inspire Ideas
Remind Yourself of Organizational Goals
Start by Describing a Pattern
First Person Pronoun “I”
No Need for Scenarios
Reasoning, Not Demographics
Make Notes of the Ideas
Test How Well You Are Empathizing
Check the Ideas
Solve for More
Explore Varied Combinations
Look for Enduring Directions
Solve More Than Surface-Level Problems
Keep in Mind Whom You Are Addressing
Solve for the End Customer
Practice These Skills
Practice: Design-less Design Session
Summary
Chapter 7: Apply Empathy with People at Work
Collaborate with People
Perennial Listening
Act Like a Pollinator
Lead a Team
More Perennial Listening
Culture
Understand Your Higher-Ups
Search for the Reasoning
Pushing Back Is Not Rebellion—It’s Collaboration
Know Yourself
Practice These Skills
Practice 1: Know Yourself
Practice 2: Begin to Understand Your Decision-Makers
Summary
Chapter 8: Apply Empathy Within Your Organization
See from Your Organization’s Point of View
Make Small Changes
Include Support Objectives
Seek the Root Cause
Pivot
Don’t Let Technology Define Your Projects
Don’t Be Too Focused on Methods and Speed
Blaze a Trail from Established Paths
Address the Broader Landscape
Practice These Skills
Practice: Clarify the Purpose
Summary
Chapter 9: Where Do You Go from Here?
Explain It to Others
Go Small
If You Do Only One Thing
Secret Agenda
Index
Acknowledgments
About the Author
Footnotes
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
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