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Index
Cover Page Title Page Copyright Page How to Use This Book
Who Should Read This Book? What’s in This Book?
What Role Does Empathy Play in Your Work? Developing Empathy Applying Empathy
What Comes with This Book?
Frequently Asked Questions
How are you using the word “empathy?” Can anyone learn how to be empathetic? How should I train to increase my empathy skills? What do I look for in a candidate when I need to hire an empathetic person? How can I train my team to be more empathetic? How do I clearly convey insights I’ve gained via empathy to my peers and decision-makers, even across departments? How does empathy improve my interaction design skills?
Contents Foreword Introduction Chapter 1: Business Is Out of Balance
Data and Analytics Take Priority
Immature Data Practices Abuse of Scientific Terminology Constrained Collaboration Self-Focused Progress Lack of Listening
What Makes a Person Tick? Rebalance Your Organization with Empathy
Chapter 2: Empathy Brings Balance
Empathy Is Not What You Might Think Empathy Becomes Your Practice Exhibit Understanding Instead of Competence
Chapter 3: Put Empathy to Work
Development Cycles The Stages of Developing and Applying Empathy The Logistics of Listening
A Formal Listening Session Why Is a Remote Connection Okay? One at a Time No List of Questions Keep It Simple
Chapter 4: A New Way to Listen
This Is a Different Kind of Listening
Fall into the Mindset Explore the Intent Make Sure You Understand
Listen for Three Components
Inner Thinking or Reasoning Reactions Guiding Principles
Follow the Peaks and Valleys
Start with a Broad Topic Let the Speaker Keep Choosing the Direction Dig into the Last Few Remarks Use the Fewest Number of Words Possible Reiterate a Topic Avoid Introducing Words the Speaker Hasn’t Used Try Not to Say “I”
Be Supportive
Don’t Fake It—React, Be Present Never Switch Abruptly Adapt Yourself to the Mood Don’t Cause Doubt or Worry
Be Respectful
Be the Undermind, Not the Overmind Resist the Urge to Demonstrate How Smart You Are
Neutralize Your Reactions
Notice Your Emotional Reactions Dissipate Your Reactions and Judgments
Harness Your Emotional Empathy Practice Your Skills
Practice 1: Where Will You Practice Listening? Practice 2: Identify Your Reaction/Assumption Practice 3: Classify What’s Being Presented
Summary
Chapter 5: Make Sense of What You Heard
Pick Out the Concepts Each Participant Describes Make Sense of Each Concept What to Skip in the Transcript
Explanation of Event, Process, or Scene Statement of Fact Opinion Preference Generalization Passive Behavior Conjecture Concepts That Are Out of Scope
Your Goal Is to Get Better Write a Summary of Each Concept Start with the Verb
Why a Verb? First Person, Present Tense Convey Emotional Reactions as Verbs Verbs to Avoid
Write the Rest of the Summary Edit Until It’s Clean and Clear
Ensure That Each Summary Is a Unique Thought Avoid Compound Sentences Read It Aloud
Summary
Chapter 6: Apply Empathy to What You Create
Look for Patterns
Quick Method: Seek Patterns by Memory Rich Method: Look for Patterns Across Summaries
Consider One Summary at a Time Wrap Your Mind Around the Difficult Ones
Assess Your Confidence The Difference Between Summary-and Memory-Generated Patterns
Create Behavioral Segments from the Patterns
Behavioral Segments First, Then Maybe Personas It’s a Rotating Cast
Inspire Ideas
Remind Yourself of Organizational Goals Start by Describing a Pattern First Person Pronoun “I” No Need for Scenarios Reasoning, Not Demographics Make Notes of the Ideas Test How Well You Are Empathizing Check the Ideas
Solve for More
Explore Varied Combinations Look for Enduring Directions Solve More Than Surface-Level Problems Keep in Mind Whom You Are Addressing Solve for the End Customer
Practice These Skills
Practice: Design-less Design Session
Summary
Chapter 7: Apply Empathy with People at Work
Collaborate with People
Perennial Listening Act Like a Pollinator
Lead a Team
More Perennial Listening Culture
Understand Your Higher-Ups
Search for the Reasoning Pushing Back Is Not Rebellion—It’s Collaboration
Know Yourself Practice These Skills
Practice 1: Know Yourself Practice 2: Begin to Understand Your Decision-Makers
Summary
Chapter 8: Apply Empathy Within Your Organization
See from Your Organization’s Point of View Make Small Changes
Include Support Objectives Seek the Root Cause Pivot Don’t Let Technology Define Your Projects Don’t Be Too Focused on Methods and Speed
Blaze a Trail from Established Paths Address the Broader Landscape Practice These Skills
Practice: Clarify the Purpose
Summary
Chapter 9: Where Do You Go from Here?
Explain It to Others Go Small If You Do Only One Thing Secret Agenda
Index Acknowledgments About the Author Footnotes
Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8
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