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Index
Foreword to the Pimlico edition
Editor’s Preface
1
The Making of a Newspaper
The Copydesk
The Text Editor
The Copy-taster
The Projection Editor
The Revise Editor
Standards in Editing
What Makes a Good Text Editor?
2
Good English
Sentences – Limit the Ideas
Be Active
Be Positive
Avoid Monotony
3
Words
Use Specific Words
Write with Nouns and Verbs
Strike Out Meaningless Modifiers
Avoid Needless Repetition
Avoid Monologophobia
Watch the Prepositions
Care for Meanings
Avoid Clichés
Story Sources of Wordiness
4
Watch this Language
Wasteful Words
Redundancies
Stale Expressions
5
The Structure of a News Story – Intros
Chronology
Source Obsession
Overloading
Three Aids to Better Intros
Special Intro Problems
6
The Structure of a News Story – The News Lead
Action Stories
A Good News Narrative
Statement–Opinion Stories
How the Dailies Handled the Story
An American Example
Speeches and Reports
Running Statement–Opinion Stories
7
Background
Background for Intelligibility
Background for Interest
Story-telling
Exercises in Choice of Style
News-features Editing
8
Headlines
What the News Headline Says
The Headline’s Purpose
How Many Ideas?
Grammatical Traps
Impartiality
Accuracy
How the News Headline Says It
Verbs
Subject Omitted
Who’s Who
Be Specific
Saying Where
Be Positive
Single Thoughts
The Key Word
Labels That Work
Headlines in Practice
Free-style Headlines
Letting the Words Take Over
Good and Bad Puns
Feature Headings
Specialised Pages
Headlinese
The Seven Deadly Sins
9
Headline Vocabulary
Notes
Index
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