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Index
Title Page
Copyright
Contents
Preface
Part 1 General Orientation to Research in Business and Management
1 Research, Statistics and Business Decisions
2 Contrasting Philosophies and Approaches to Research
3 Ethical Issues in Research
4 Selecting the Topic and Conducting a Literature Review
5 Theory, Problem Definition, Frameworks, and Research Design
Part 2 Entering, Describing and Obtaining Data
6 How to Enter Data into SPSS and Undertake Initial Screening
7 Describing and Presenting Your Data
8 Normal Distribution, Probability and Statistical Significance
9 Sampling Issues
10 Hypothesis Formation, Types of Error and Estimation
11 Effect Size and Power
Part 3 Statistically Analyzing Data
12 Hypothesis Testing for Differences Between Means and Proportions
13 Analysis of Variance Techniques (ANOVA)
14 Chi Square
15 Methods of Correlation: Testing Hypotheses of Relationships
16 Prediction and Regression
17 Reliability and Validity
18 Factor Analysis
Part 4 Survey Methods for Research in Business and Management
19 Attitude Questionnaires and Measurement
20 Structured Interviewing and Questionnaire Surveys
Part 5 Reporting and Presenting Research
21 Writing Up and Communicating Research
Index
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