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Index
Cover
Praise for Market Your Way to Growth
Title Page
Copyright
Dedication
Introduction: Preparing to Master the Eight Pathways to Growth
We Live in a Two-Track World: Low/Slow Growth versus High/Fast Growth
Business Responses in a Low-Growth Economy
What Should Companies Do in a Low-Growth Economy?
The Eight Pathways to Sustainable Growth
Conclusion
Chapter 1: Grow by Building Your Market Share
Conclusion
Chapter 2: Grow through Developing Committed Customers and Stakeholders
Conclusion
Chapter 3: Grow by Developing a Powerful Brand
Conclusion
Chapter 4: Grow by Innovating New Products, Services, and Experiences
Conclusion
Chapter 5: Grow by International Expansion
Engaging in Foreign Direct Investment
Engaging in Export
Conclusion
Questions
Chapter 6: Grow by Mergers, Acquisitions, Alliances, and Joint Ventures
Conclusion
Questions
Chapter 7: Grow by Building an Outstanding Reputation for Social Responsibility
Conclusion
Chapter 8: Grow by Partnering with Government and NGOs
Conclusion
Questions
Epilogue
Index
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