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Index
Cover Praise for Angel Investing Title Page Copyright Dedication Foreword Introduction: How I Became An Angel Investor
Why Angel Investing Is About to Take Off
Part I: The Basics of Angel Investing
Chapter 1: The 25 Percent Annual Return: Why Everyone with Six Figures to Invest Should Consider Angel Investing
What Exactly Is Angel Investing? Can You Really Make 25 Percent a Year? Who Can Be an Angel? …And Who Should Be an Angel? Getting Started in Angel Investing Risks in Angel Investing Types of Angel Investors
Chapter 2: Plus, It's Really Fun!: The Nonfinancial Rewards of Being an Angel
Keeping Up with the World Entrepreneurship without the Responsibility The Joy of Giving Back The Social Side of Angel Investing
Chapter 3: The Portfolio Theory of Angel Investing: Why Every Angel Needs to Invest in at Least 20 Companies
Truth 1: Most Startups Fail Truth 2: No One Knows Which Startups Are Not Going to Fail Truth 3: Investing in Startups Is a Numbers Game Truth 4: What Ends Up, Usually Went Down First Truth 5: All Companies Always Need More Money Truth 6: If You Understand and Follow Truths 1 to 5, Angel Investing Can Be Very Lucrative
Chapter 4: The Financial Life of a Startup: Where Angels Fit in the Big Financing Picture
Financial Stages of a Startup
Part II: The Nuts and Bolts
Chapter 5: Develop Your Deal Flow: Sourcing and Identifying High-Potential Opportunities
Personal Connections Angel Groups Meetups Business Plan Competitions Startup Conferences and Launch Events Accelerator Demo Days Online Deal Sources Deal Brokers What to Expect When You Meet a Founder
Chapter 6: Bet the Jockey, Not the Horse: Evaluating the Entrepreneur and Picking the Right One to Back
What Makes a Great Entrepreneur? Are Startups a Young Person's Game? How Young? Serial Entrepreneurs versus First Timers What About Tech Savvy? What About Education? Warning Signs of a Weak Founder
Chapter 7: Here Comes the Pitch: Listening to the Story Does It Make Sense for Your Portfolio?
Strength of the Management Team Size of the Opportunity Product or Service Other Issues Where Is My Money Going? Materials You Should Expect to See During the Pitch Process Summary Financials
Chapter 8: Look Under the Hood and Lead a Deal: Coordinating Due Diligence and Running the Show
Leading a Deal
Chapter 9: Valuations and Expectations: Discovering the Secret Economics of the Angels
The Four Simple Numbers: Basics of Investment Math How Much Should You Invest? What Target Rate of Return Should You Aim For? What Is the Company Worth When You Invest? How Do Initial Valuations Affect an Angel's Ultimate IRR? Changing Valuations During a Round
Chapter 10: Investment Rounds and Their Forms: Common Stock, Convertible Notes, or Preferred Stock?
How Equity Investments Work The Discounted Convertible Note Fine Points of Investing in Discounted Convertible Notes
Chapter 11: The Art of the Angel Deal: Negotiating a Win/Win Relationship with Your Entrepreneur
Integrity and Knowledge Relative Power Position and Personal Style The Question of Control Red Flags in Deal Negotiation
Chapter 12: Term Sheets and Closing: Trust Everyone…but Cut the Cards Anyway
Term Sheet for Convertible Notes Term Sheet for Convertible Preferred Stock
Chapter 13: After the Investment: Managing Your Portfolio and Adding Value as an Active Angel
Monitoring Your Company Thinking About Your Portfolio as a Whole Making Follow-On Investments Adding Value to Your Investment Serving on a Company Board
Chapter 14: Exits and Other Unicorns: Getting Your Money Out Makes All Things Right
When a Company Fails When a Company Is Acquired
Part III: Your Place in the World of Angels
Chapter 15: The Entrepreneurship Financing Ecosystem: Grants, Venture Capital, Accelerators, and Other Players
Government Grants Economic Development Agencies Business Plan Competitions Accelerators Funding Platforms Intermediaries Super Angel Investors Angel Groups Venture Funds Venture Debt Lenders Private Equity Corporate Venture Groups
Chapter 16: Building Your Angelic Reputation: Getting the Best Deals to Come to You
Create Your Profile Write a Blog Answer Questions Online Attend Events in Your Local Startup Community Participate as a Judge, Mentor, or Panelist Pay It Forward by Advising Startups
Chapter 17: Joining an Angel Group: Increasing Your Opportunities and Reducing Your Risks
How Angel Groups Operate How Smart Entrepreneurs Work with Angel Groups Angel Group Money Matters The Future of Angel Groups
Chapter 18: Impact Investing: Doing Well While Doing Good Chapter 19: Sit Back and Let Someone Else Do the Work: Investing in Startups through Seed Funds and Venture Funds Chapter 20: Crowdfunding and the Global Revolution: Angel Investing for Everyone
But Wait! Here Comes Equity Crowdfunding! What Can We Expect to See with Equity Crowdfunding?
Appendix A: Angel Screening and Valuation Worksheet Appendix B: Angel Investment Due Diligence Checklist Appendix C: Gust Convertible Note Term Sheet Appendix D: Gust Series Seed Term Sheet Appendix E: Gust Revenue-Backed Note Term Sheet Appendix F: International Angel Investor Federations Appendix G: Major Regional Angel Groups Appendix H: Angel Investing Blogs and Resources Glossary Acknowledgments Index End User License Agreement
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