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Index
Cover Contents Title Copyright Prologue Dedication Chapter 1: Send them Home
Following the Natural Path, or how did I get to the point of selling? The Fear Factor Promises, Promises Listen to your gut Know when to take a Break: Even a walk around the block Forks in the Road Risky Business What About the Money? Redefining Shareholder Value Why write this Book?
Chapter 2: The Epiphany Ride
From Mom’s Kitchen to Launch Just Try It! From Garage to RV Don’t kill the Lawyers Riding the Wave The Clif Spirit Growing Pains Beginning to Drift Shooting for the Luna Almost Selling The Walk
Chapter 3: A Drifting Boat
The End of a Fifty-Fifty Partnership Back on Stage Turning the Company Around Clif Joy Clif’s Mojo Moving to Sustainability—Reducing our Ecological Footprint Living in the Gray—Creating a Culture of Questioning Swimming with the big Fish We’re Back Epiphany Revisited
Chapter 4: White Road / Red Road
The Right Maps Finding the White Roads It’s About the Destination: A Company on the Red Road The fun of getting there is getting there: A Company on the White Road The Right Maps Revisited Simplicity Your Shoes have to fit in the pack: Traveling Light The Guided Trip Changing Course White-Road Surprises Speed Hypothermia and Knowing Exactly what to do Keeping your tools in shape Send that Telegram Pushing Hard and Loving It Facts not Fiction, or, I never Golfed with Arnold Palmer Finding a route where there isn’t one Leap of Faith
Chapter 5: Tales from the Road
Lesson One: Teamwork—My Cinderella Story Lesson Two: Have the time of your life Lesson Three: Maintain Composure, or, Darth Vader’s Revenge Lesson Four: On Ice, shaken but not Stirred Lesson Five: Prosciutto and Vino Lesson Six: Know Nothing Lesson Seven: Cause and Effect Lesson Eight: Make a Mutant Design Lesson Nine: Break from the Front A Love Story with no Apparent Business Point
Chapter 6: Solo Climbing
Alpine Versus Expeditionary Climbing How to lose your company without really Trying—Ownership Options First Ascents: The Entrepreneur’s Route How to save your Company—Staying Private and Keeping 100 Percent Ownership How to keep your Company—Succession, or don’t kill the Estate Planners
Chapter 7: Sustaining our Living Company
First Aspiration: Sustaining our Brands—Keeping our Mojo Second Aspiration Sustaining our Business—Living within our Means Third Aspiration Sustaining our People—Live Life to its Fullest Fourth Aspiration Sustaining our Community—Giving Back Fifth Aspiration Sustaining the Planet–Reducing our Ecological Footprint Stewarding the Clif Ecosystem
Chapter 8: Moments of Magic
Ensemble Playing Listening Spaces and Silences—Pushing the Edge Imperfection On Stage Magic Moments Improvisation: Freedom and Form Jazz—The Soul of our Business Model
Epilogue: The Nature of Things Appendix Resources Acknowledgments Index About the Authors
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