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Imperial Library
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Index
Introduction
My Other eBooks
Who Am I?
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Understanding Facebook Advertising
Your Facebook Business Page
Facebook SEO
Final Level of Page Optimisation
Setting your Advertising Strategy
Facebook Advert Types
Advert Types
Ads Creator Walk-Through
Budget Selection
Ad Creator – Ad Placement
Facebook Power Editor
How do I access the Power Editor?
Custom Placement Options
Campaign Grouping
Audience Recycling
Partner Categories – 3rd Party Data
Lookalike Audiences
Bulk Editing
Bulk Import
Using Custom Audiences
Using Power Editor
Split Testing via Ad Sets
Campaign Structure
Ad Creation – Power Editor
Common Problem Fixes for Power Editor
Facebook Ad Types
Page Post Adverts
Right Column Mini-Ads
Multi-Product Adverts
Page Post Video
Mobile App Installs
Promotional Offers and Freebies
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