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Index
Title Page Copyright Contents Introduction: How Strategy Really Works One: Strategy Is Choice Two: What Is Winning Three: Where to Play Four: How to Win Five: Play to Your Strengths Six: Manage What Matters Seven: Think Through Strategy Eight: Shorten Your Odds Conclusion: The Endless Pursuit of Winning Acknowledgments Appendix A: P&G’s Performance Appendix B: The Microeconomic Foundations of Strategy and the Two Ways to Win Notes About the Authors
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