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Index
Cover
Title Page
Copyright
Contents
Acknowledgments
Preface
How to Benefit Most From This Book
Part I The Context
1 Why Get an MBA?
Some Common Reasons for Getting an MBA
What Does an MBA Program Do?
The Value of Going to a Top School
Financial Considerations
Who Hires MBAs?
Is an MBA Right for You?
2 Types of MBA Programs
The Traditional, Full-Time American MBA
The European MBA
North American One-Year programs
Part-Time MBAs
Executive MBAs
Online MBAs
Specialized MBAs
Alternatives to an MBA
Appendix I: What to Expect at Business School
3 How to Choose the Right School for You
Know Yourself—and What You Want from an MBA
Research the Schools
Determine How Many Schools to Apply To
Avoid the Likely Pitfalls in Choosing a School
Final Decision Criteria
Appendix II: Criteria for Assessing MBA Programs
Appendix III: Choosing a Part-Time or an Executive MBA Program
Appendix IV: Asian and Latin American Programs
Appendix V: Visiting Business Schools
4 How to Use the Rankings
Using the Rankings
The Rankings
The Top in Everything?
Limitations of the Rankings’ Methodologies
5 The Admissions Process
“Rolling” versus “Rounds” Admissions
The Standard (American) Model
The Student-Involvement Variation
The European Variation
6 Application Timetable
When Should You Apply—Early or Late in an Application Cycle?
How Long Will It Take to Do Your Applications?
The Application Timetable
Where Are Things Most Likely to Go Astray?
Part II Marketing Yourself Successfully
7 Making the Most of Your Credentials
Qualities Schools Look For
The Evidence Schools Examine
Undergraduate Record
The GMAT
Work Experience: Regular Applicants
Work Experience: Younger and Older Applicants
Extracurricular Activities During College
Community and Other Activities
Your Presentation
Making the Ultimate Decisions
For International Applicants
8 Marketing Yourself: General Principles
Determining the Substance of Your Message
Capitalizing on Your Strengths, Minimizing Your Weaknesses
Fit In–Stand Out
Fashioning Your Message: Positioning
General Positioning Versus Specific Positioning
The Mechanics of Positioning: Using Themes
A Simple Positioning Effort
The Marketing Vehicles
Conclusion
Appendix VI: Personal Organizer
9 Understanding the Key Essay Topics
Taking Full Advantage of the Essays
MBA Program Topics
Business and Career Topics
Mixed Business and Personal Topics
Personal Topics
Other Topics
Team Essays
Brief Notes on Additional Essays
General Rules for Approaching Any Essay Question
10 How to Write Persuasive Essays
The Writing Process: Getting Started
Planning
Writing
Tips for Good Writing
Reusing Your Essays
11 Recommendations
Why Are Recommendations Required?
What Do Admissions Committees Learn from Your Recommendations?
Who Should Write Your Recommendations?
How Many Recommenders?
Approaching a Potential Recommender
What Do You Want Said About You? And How Can You Increase Its Value?
The Follow-Up
Recommendation Example
Appendix VII: Recommendation Briefing Outline
12 Interviews
Interviewing Policies
Before the Interview
Practice
Physical Preparations
During the Interview
General Rules for Interviews
Special Types of Interviews
How to Deal with the Incompetent Interviewer
After the Interview
Special Concerns for International Applicants
Appendix VIII: Interview Questions
Appendix IX: Résumés
Part III On The Road To Business School
13 Responding to Wait-Listing, Rejections, and Other Disappointments
Responding to Administrative Holds
Responding to Wait-Listing
Responding to Rejection
Should You Ever Appeal a Rejection?
Should You Reapply in the Future or Settle for a Lesser School?
Other Options
14 What to Do Once You Are Accepted
Accepting Your Offer
Leaving Your Job
Preparing for Business School
Preparing for a New Career
15 How to Get the Most Out of Business School
Hit the Ground Running
Time Management Matters
Choose Your Study Group Wisely
Cut to the Chase
Develop Skills and Knowledge That Are Vital to Your Career (and Difficult to Develop Outside of Business School)
Think About Your Career Development
Keep Stress Under Control
Don’t Forget the Social Experience
16 Financing Your MBA
Calculating the Cost of Business School
Financing Sources
Evaluating Financial Packages—and Trying for More
Strategies for Financing Your Business School Education
Summary: The Basic Strategies
Additional Information Sources
Part IV Application Essay Examples
Essays
Overview of the Applicants and Their Essays
67 Essays Written for Top Schools on 31 Different Topics
Index
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