The Best Business Writing 2013 by Starkman, Dean -- Read -- Imperial Library of Trantor

Index

Cover Half title Series Page Title Copyright Contents Introduction Acknowledgments Part I. On the Ground

Part II. Bad Medicine

3. Bad to the Bone: A Medical Horror Story 4. Prescription for Addiction 5. Anemia Drugs Made Billions, but at What Cost?

Part III. Big Business

6. Making the World’s Largest Airline Fly 7. Gusher

Part IV. Bad Business

Part V. Media and Marketing

11. His. Hers. 12. Top Five Ways Bleacher Report Rules the World! 13. Why India’s Newspaper Industry Is Thriving 14. The Frequent Fliers Who Flew Too Much

Part VI. Big Think

15. Trade-offs Between Inequality, Productivity, and Employment 16. The Naked and the TED

Part VII. Adventures in Finance

17. Wall Street Bonus Withdrawal Means Trading Aspen for Coupons 18. The Tale of a Whale of a Fail 19. Case Against Bear and JPMorgan Provides Little Cheer 20. How ECB Chief Outflanked German Foe in Fight for Euro 21. From The Trouble Is the Banks

Please Don’t Harass My Father Any Further My Furnace Guy Thank You for My Lessons How We’re Doing Out Here I Didn’t Buy a House

Part VIII. Brave New World

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