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Index
Introduction
Why I Wrote This Book
You Must Be Persistent and Believe in Yourself
How to Use This Book
You Can Do This
Section 1: Before You Get Started
Chapter 1
What Is Content Marketing Writing?
Who Hires Content Marketing Writers?
What Do Content Marketing Writers Write?
New Terms to Learn
You May Already Be a Content Marketing Writer
Is Content Marketing Going to Go Away Soon?
Chapter 2
Journalists and Content Marketing
Four Key Similarities between Journalism and Content Marketing Writing
Six Key Differences between Content Marketing Writing and Journalism
Can You Ethically Write Content Marketing and Journalism?
Section 2: Find Your Perfect Client
Chapter 3
Find Your Niches
What Exactly Is a Niche?
The Importance of Having a Niche
Can Generalists Land Content Marketing Gigs?
Identifying Your Niches
Breaking Into a New Niche
Add a B2B Technology Niche Even If You’re Not a Geek
Chapter 4
Find Your Perfect Clients
The Perfect Client for You
Should You Work with Agencies or Direct Clients?
Finding Content Marketing Agencies
Tips for Getting Hired by Agencies
Finding Work Directly with Businesses
A Real-Life Example
Tips for Getting Hired by Direct Business Clients
When to Turn Down a Client
Chapter 5
Write Letters of Introduction That Land the Gig
The Letter of Introduction
The Five(ish) Sentence LOI
Essential Elements of an Effective LOI
My Sample Letter of Introduction
An LOI for Every Niche
Your Subject Line Matters
Sending Your LOI to the Best Contact
Following Up on Your LOIs
How to Send a Follow-Up Email
Not Just Another Email: Creative Ways to Follow Up
Chapter 6
Create a Marketing Plan
Why You Need a Marketing Plan
Sample General Marketing Plan
Chapter 7
Help Your Perfect Clients Find You
Your LinkedIn Profile
Your Writer Website
Three Reasons Content Marketing Writers Need a Website
Designing a Writer Website That Will Help Clients Find and Hire You
Organize Your Clips by Niche
Should You Put Rate Information on Your Website?
Increasing the SEO for Your Writer Website
Twitter: Learn to Use Social Media as Marketing
Chapter 8
Network with Potential Clients and Writers
Your Personal Connections
Attend Conferences and Association Meetings
Networking with Other Writers
Three Things Every Writer Should Do to Help Other Writers
Section 3: Write Great Content
Chapter 9
Get Ready to Write
Understanding Your Audience
Content Marketing Writing and SEO
Finding Sources
Chapter 10
Write in the Brand Voice
Why Voice Should Be a Top Priority
How to Determine What Tone a Client Wants
Style Elements That Contribute to the Tone
Chapter 11
Managing Revisions
Write an Outline
Avoid the “Who Is Ralph?” Syndrome
Section 4: Make Tons of Money
Chapter 12
The Secrets behind High-Income Writers
Anchor Clients: A Cornerstone for Earning a High Income
How to Find Anchor Clients
Keeping Your Baskets Balanced
Persistence: Not Giving Up When Most People Would
Having a Business-Owner Mentality: You Are Not Just a Freelancer
10 Reasons Why You Are Not Meeting Your Income Goals
Breaking Six Figures the First Time
The Numbers Behind a $19K Month
Chapter 13
Set Your Rates
Freelancers Must Talk about Money with Each Other
Pricing Models: By Word, by Hour or by Project
Determining How Long a Project Will Take
Setting Your Content Marketing Writing Rates
Should You Ever Take an Unpaid Writing Test?
Chapter 14
Negotiating with Clients
Evaluating a Rate
Answering the “What Are Your Rates?” Question
Tips for Negotiating with Clients
When to Take a Slightly Low-Paying Gig
Negotiating Legal Documents with Clients
When Negotiations Fail
Chapter 15
Increasing Your Income
How to Increase Your Income By $15,000 (or More) This Year without Working One Hour More
Increase Your Writing Speed
Section 5: Build a Business You Love
Chapter 16
Design Your Perfect Business
Chapter 17
Writing about Topics That Matter to You
Pay Your Mortgage Versus Pay Your Soul
Pitching Journalistic Stories to Feed Your Soul
Chapter 18
Work Only with Clients You Like
Start by Being Yourself
Chapter 19
Use Your Freedom
Conclusion
Acknowledgments
Appendix: Sample Marketing Plans
First-Time Freelance Writer
First-Time Freelancer with Related Career Experience
Writers with Journalism Experience
Experienced Content Marketing Writer Wanting to Grow Your Business
About the Author
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