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Index
Half title
Title
Acknowledgments
Contents
Introduction: Charting a Roadmap to Great Ideas
Part I Understanding Jobs to be Done: Finding High-Potential Avenues for Growth
Know Where You’re Starting From
Chapter 1. Jobs: What Customers are Trying to Get Done
Chapter 2. Job Drivers: Why Customers Have Different Jobs
Chapter 3. Current Approaches and Pain Points: How Customers Look at Today’s Solutions
Chart the Destination and Roadblocks
Chapter 4. Success Criteria: The Customer’s Definition of a Win
Chapter 5. Obstacles: What Holds New Ideas Back
Make the Trip Worthwhile
Chapter 6. Value: How Insights Become Revenue
Chapter 7. Competition: Becoming King of the Road
Part II Using Jobs to be Done to Build Great Ideas: Making Success Repeatable
Chapter 8. Establish Objectives
Chapter 9. Plan your Approach
Chapter 10. Generate Ideas
Chapter 11. Reframe Your Perspective
Chapter 12. Experiment and Iterate
Afterword: Institutionalizing Jobs to be Done Thinking
Appendix A: Quick Reference Guide
Appendix B: Jobs in the Public Sector
Notes
About the Authors
Index
Copyright
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