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Index
Cover
Title Page
Copyright
Dedication
CONTENTS
1. The Review Revolution—When Everything Is Reviewable
2. Why Businesses Hate Reviews
3. Bad Reviews Happen
4. Who Writes Reviews
5. How Reviews, Even Bad Ones, Are Good for You
6. Do This for Great Reviews
7. Dealing with Reviews: After the Fact
8. Dealing with Reviews Preemptively
9. Business Among “Friends”
10. The Future of Reviews
ACKNOWLEDGMENTS
NOTES
INDEX
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