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Index
How to Use This Book
Frequently Asked Questions
Foreword
Chapter 1
Why Remote Research?
The Appeal of Lab Research
Is Lab Research Dead?
What’s Remote Research Good For?
When to Go Remote
Moderated vs. Automated
When to Use Which Remote Method
Chapter Summary
Chapter 2
Moderated Research: Setup
Gearing Up: Physical Equipment
Doing a Pilot Test Right Now
Preparing for a Real Study
Drafting the Research Documents
Chapter Summary
Chapter 3
Recruiting for Remote Studies
What’s “Live Recruiting”?
Live Recruiting Using Forms and Pop-ups
Designing the Screener
Paying Remote Recruits
Choosing Good Users and Spotting the Fakers
Recruiting Slow? Don’t Sit Around—Fix the Screener
Wait! Read On…
Chapter Summary
Chapter 4
Privacy and Consent
Certain Assumptions
Set Up Your Web Site’s Privacy Policy
Basic Participation Consent
Consent to Record
International Consent
Consent for Minors
Chapter Summary
Chapter 5
Moderating
Introducing the Study
Time-Aware Research and Going Off-Script
Smart Note Taking
Working with Observers
Quiet, Chatty, Bored, Drunk, and Mean
Ain’t Nothing Wrong with Using the Phone
Wrapping Up
Chapter Summary
Chapter 6
Automated Research
The Structure of an Automated Study
Recruiting for Automated Studies
Different Kinds of Automated Research
Task Elicitation
Remote Card Sorting
Surveys
Other Methods
Where Do I Learn About Tools?
Chapter Summary
Chapter 7
Analysis and Reporting
Moderated Analysis
Automated Analysis
Reporting
Not All Research Is Research
Chapter Summary
Chapter 8
Remote Research Tools
Screen Sharing
Recording
Automated Tools and Services
Chapter Summary
Chapter 9
New Approaches to User Research
Top Secret (Reverse Screen Sharing and Remote Access)
Mobile Device Research (Smartphones)
One-to-Many Remote Moderating (Video Games)
Portable Testing (Cars)
Staying Current
Chapter Summary
Chapter 10
The Challenges of Remote Testing
Legitimacy
Not Seeing the Users’ Faces
Technology Failures
Not as Inexpensive as You’d Think
Organizational Challenges of Web Recruiting
Getting the Right Recruits
Natural User Behavior
Multitasking
Security and Confidentiality
Persistent Negativity
Chapter Summary
Conclusion
Don’t Waste Your Life Doing Pointless Research
Acknowledgments
About the Authors
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