The Complete Social Media Community Manager's Guide · Essential Tools and Tactics for Business Success by Weintraub, Marty -- Read -- Imperial Library of Trantor

Index

Cover Advance Praise for The Complete Social Media Community Manager’s Guide Acknowledgments About the Authors Introduction

Who Should Buy This Book What’s Inside

Chapter 1: The Social Media Community Manager’s Role

Be There or Beware! The New Marketing Mash-up Player Data-Driven Community Outreach: The Holy Grail Determining Brand Voice: Who Are We? Why Are We Here? Understanding Social ROI

Chapter 2: Timeless Tenets of Non-Gratuitous Social Behavior

The “Know Me, Love Me” Standard Conversation-Seeding Engagement Tactics Self-Promotion without Spamming

Chapter 3: Hit the Ground Running!

First-Step Essentials Installing Profile Management Tools

Chapter 4: Content, Reputation, and Hardcore Listening Hacks

The Importance of Content Publishing Content on Websites You Own Building RSS Dashboards Powered by Business Rules Outlook Dashboard Building Tutorial

Chapter 5: Find Themed Conversations: The Superior CM’s Edge

Best-Content-on-the-Block Sharing Great Conversations and Desirable Users Defined Google Search and Chrome: The CM’s Secret Weapons

Chapter 6: Dominate with Paid Organic Amplification

Friend-of-Friend Visibility DIY Facebook Ads and Sponsored Stories Twitter Ads YouTube LinkedIn Ads Other Channels

Chapter 7: Community Crisis Management

Having a Crisis Plan in Advance Distinguishing a Crisis from a Conflict Social Community Triage: Do’s and Don’ts Removing Comments and Banning Fans The Community Manager’s Conflict Playbook Damage Control: Turning Lemons into Lemonade

Chapter 8: Measuring Success! State-of-the-Art Social Metrics

Mainstream Channel-Native Analytics Google Analytics Free (and Handy) Utilities Inexpensive Winners Enterprise Management Tools Evaluating Tools: A Checklist for Deciding What You Need

Appendix A: Social Media Community Manager Job Description

Creating a CM Job Description Finding Qualified Candidates Qualifying Social Media Experience Essential Duties and Responsibilities

Appendix B: The Big List of Community Management Tools and Analytics

Ads Managers and Research Tools Blog Comment Management Tools Content Aggregation and Curation Content Publication Facebook Image Libraries and Editing Tools Monitoring and Reporting Pinterest Scraping and Streamlining Feeds Social Dashboards Scheduling and Holistic Automation Site Research and Brand Name Verification Social Follower Directories and Managers Social Influence Social Sharing Widgets Twitter

Appendix C: 72 Must-Follow Online Marketing Geniuses Index