Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Copyright
Foreword by Indra K. Nooyi, Chairman and CEO, PepsiCo, Inc.
Preface
Part 1 The Reverse Innovation Challenge
ONE The Future Is Far from Home
Innovating for emerging markets, rather than simply exporting, can unlock a world of opportunities for multinationals.
TWO The Five Paths of Reverse Innovation
To set strategy, you must understand the five most common reverse innovation paths.
THREE Changing the Mind-Set
The very organizational best practices that have made global corporations so successful to date actually get in the way of innovating in emerging markets.
FOUR Changing the Management Model
To create clean-slate innovation in emerging markets, multinationals must embrace a new management model, local growth teams.
KEY TAKEAWAYS
The Reverse Innovation Playbook
Nine rules will guide your reverse innovation efforts, three each in the categories of strategy, global organization, and project organization.
Part 2 Reverse Innovation in Action
FIVE Logitech, and the Mouse That Roared
If you ignore upstart rivals, you will pay a steep price.
SIX Procter & Gamble, Innovating the “Un-P&G” Way
In emerging markets, unfamiliar customer needs trump leading-edge technology.
SEVEN EMC Corporation, Planting Seeds
Start reverse innovation efforts by preparing the soil.
EIGHT Deere & Company Plows Under the Past
Behaving like an underdog helped Deere redeem its emerging-market future.
NINE How Harman Changed Its Engineering Culture
Clean-slate solutions can kick the hornet’s nest.
TEN GE Healthcare in the Heart of India
In several inspired ways, determined local engineers helped grow markets and broaden access to care.
ELEVEN PepsiCo’s Brand-New Bag
To make a more healthful product, you need to think globally, snack locally.
TWELVE Partners In Health’s Radical Model for Care
Developing world medicine can improve rich world health.
CONCLUSION A Call to Action
Reverse innovation has the potential not only to transform your company, but also to transform the world.
Appendix A
Reverse Innovation Toolkit
You can use several practical diagnostics and templates to move your reverse innovation efforts forward.
Appendix B
A Research Agenda
There is still a great deal to learn about reverse innovation.
Notes
About the Authors
← Prev
Back
Next →
← Prev
Back
Next →