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Index
Cover
Title Page
Copyright
Dedication
Contents
Introduction Perfecting Your Pitch—the Script’s the Thing
PART I: The Three Ds: Draft, Devil’s Advocate, Deliver
CHAPTER 1: The Three Ds
CHAPTER 2: Draft
CHAPTER 3: Devil’s Advocate
CHAPTER 4: Deliver
PART II: Model Scripts
Selling Seinfeld
About the Scripts
CHAPTER 5: Sales Challenges
Selling but Holding Your Price
Creating an Objection Planner for Sales Teams
Preparing for Varying Scenarios—Contingency Planning
Fund-raising to Receive a Large Donation
CHAPTER 6: Managerial Challenges
Making a Budget Request
Denying a Budget Request
Discharging an Employee Who Is Also Your Friend
Denying a Subordinate’s Request for Leave
Offering Constructive Criticism
Turning Down a Job Applicant
CHAPTER 7: Problems Employees Face
Inquiring about Your Status following a Job Interview
Asking for a Raise
Confronting Sexual Harassment
Disputing a Negative Evaluation—a Script Serves a Dual Purpose
Dealing with a Boss Who Is a Bully
Obtaining Help to Curtail a Coworker’s Personal Attacks
CHAPTER 8: Media Matters
Avoiding the Ill-Advised Tweet
Preparing for a Media Interview
CHAPTER 9: Family
Asking a Potential Spouse for a Prenuptial Agreement
Talking to Your Kids about Sex
Talking to Your Kids about a National Tragedy
Nudging an Adult Child Out of the House
Managing a Budget between Spouses
Telling Your Kids You Are Getting Divorced
Settling Family Inheritance Squabbles
Taking the Car Keys Away from an Elderly Loved One
CHAPTER 10: Friends
Asking a Roommate to Move Out
Breaking Up with a Girlfriend or Boyfriend
Making Amends
Rejecting a Friend’s or Relative’s Request for a Loan
Intervening with an Addicted Person
Communicating Condolences to the Bereaved
Talking to Someone Who Is Terminally Ill
CHAPTER 11: Consumers
Obtaining a Service or Product below Market Price
Receiving Reimbursement or Replacement for a Defective Product
Making an Offer on a House below Asking Price
Negotiating Early Termination of a Lease
Getting an Upgrade
Protecting against Overzealous Contractors
Gaining Admission to an Exclusive Group
Epilogue: A Case Study in Avoiding Excuses
Acknowledgments
Notes
INDEX
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