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Index
Half Title
Title Page
Copyright
Contents
Epigraph
Prologue
1 Value-added speech
Interlude 1: Yes we can
2 Eloquence everywhere
Interlude 2: Times are a-changing
3 Knowing how
Interlude 3: Going on and on, not
4 How long have I got?
Interlude 4: When you’re the boss
5 Where will I be?
Interlude 5: Capitulation
6 Who am I talking to? (To whom am I talking?)
Interlude 6: Eloquence battles
7 Who am I talking to – abroad?
Interlude 7: Teach me, believe me, move me
8 What to say?
Interlude 8: It ain’t what you say …
9 When do you say it?
Interlude 9: Strings of pearls
10 How do they do it? The memory game
Interlude 10: Shakespeare was there first
11 How do they do it? The rule of three
Interlude 11: Three centuries of triples
12 How do they do it? Weight control
Interlude 12: Magical foursomes
13 How do they do it? Order, order
Interlude 13: The great Q
14 How do they do it? Variation
Interlude 14: Going beyond the rules
15 How do they do it? Being natural
Interlude 15: Sounding, erm, eloquent
16 Sounding – natural
Interlude 16: WPM
17 Rates of exchange
Interlude 17: Rattyspeak
18 The melody lingers on
Interlude 18: Rounding a sentence well
19 Build-ups, beats, and breaks
Interlude 19: Handling hecklers
20 Paralanguage
Interlude 20: The UX of content
21 Mind your technology
Interlude 21: Debating the point
22 Talking about content …
Interlude 22: Autocues for all?
23 Reading it
Interlude 23: Laying it out
24 Nerve ending
Interlude 24: Putting nerves to work
25 Homo eloquens
Appendix 1 Obama’s victory speech
Appendix 2 Martin Luther King’s speech delivered at the March on Washington
Endnotes
Further reading
Index of personalities
Index of subjects
Illustration credits
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