Influencer by Hennessy, Brittany -- Read -- Imperial Library of Trantor

Index

Title Page Copyright Page Dedication Table of Contents Preface Introduction PART 1 - Building Your Community

CHAPTER 1 - The Feed

WHAT’S IN A NAME? OWN IT CONTENT CREATION GUIDELINES ACROSS ALL PLATFORMS

CHAPTER 2 - The Audience

THE ROAD TO 100,000 FOLLOWERS ON INSTAGRAM THE COMMUNITY IS IN THE COMMENTS BUYING FOLLOWERS AND LIKES

PART 2 - Packaging Your Brand

CHAPTER 3 - The Edge

E IS FOR ENGAGEMENT A/S/L BRANDS ONLY LIKE INFLUENCERS WHO HAVE GREAT SKILLS PRODUCTION MATTERS

CHAPTER 4 - The Press

SO, TELL ME ABOUT YOURSELF BLOGGER ROUNDUPS PR MAILING LISTS BRANDS AND CASTING AGENTS WHAT IS A PRESS KIT AND WHAT IS A ONE-SHEET?

PART 3 - Monetizing Your Influence

CHAPTER 5 - The Money

THE FIVE FEE FACTORS NEGOTIATING YOUR COMPENSATION PASSING ON AN OPPORTUNITY

CHAPTER 6 - The Contract

FTC RULES AND REGULATIONS CAMPAIGN BRIEF

CHAPTER 7 - The Agent

THE GOOD, THE BAD, AND THE UGLY FINDING THE ONE WILL YOU BE MY AGENT?

PART 4 - Planning Your Future

CHAPTER 8 - The Goal

LET’S MAKE IT OFFICIAL THE COLLABORATION

Conclusion AND THAT’S ALL SHE WROTE GLOSSARY Acknowledgments

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