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Introduction: The secrets are out
SECRET No.1: On customers, market share and competition
How’s business?
Who are your customers?
Why market share matters
SECRET No.2: Why profits do not impress a bank as much as cash
Must your business show a profit to get finance?
Why cash matters more than profits
It’s the health of your future cash flows that matter
SECRET No.3: The link between capital, profits and cash revealed
How do you put money into your business?
How a bank thinks about capital, profits and cash
Working capital: what it is and why it matters
SECRET No.4: How a bank evaluates your business
Why your credit report matters
How a bank thinks about the credit decision
How a bank decides on the credit rating for your business
SECRET No.5: Look at your numbers the same way a bank does
Financial ratios that really matter
Other financial ratios that matter
Return on Equity: what you must know
SECRET No.6: How a bank thinks about your business forecasts
How many forecasts do you show to your bank?
Sensitivity analysis: what it is and why it matters
Should you be talking to more than one bank?
SECRET No.7: Build a compelling case for finance
How much finance do you actually need?
What a bank wants to hear
The outlook for bank lending
Finance from organisations other than banks
Further reading
About the author
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