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Index
Great Applications for Business School
Copyright Page
Contents
Acknowledgments
Introduction
Chapter 1: Getting Started
Know Thy Audience
Finding Your Self-Marketing Handle
Data Mining Your Life
From Raw Material to Essay Content
Writing Your Essays
Revising and Editing
Admissions Essays: What Not to Do
Sample Outlines
Chapter 2: Scoring the Goals Essay
What Schools Ask
Writing the Goals Essay
Organizing the Goals Essay
The Lead Paragraph
The Professional Experiences/Career Progress Section
The Goals Section
The Whys
The Conclusion
Goal Essays: What Not to Do
Sample Goals Essays
Chapter 3: Getting to Know You: Impact, Leadership, Teamwork
One Good Deed: The Accomplishment Essay
Accomplishment Essays: What Not to Do
Leading and Following: Leadership and Teamwork Essays
Leadership and Teamwork Essays: What Not to Do
Sample Essays
Chapter 4: Getting Personal: Self-Revelation Essays
The Real You: “Who Are You?” and Passion Essays
Who Are You? and Passion Essays: What Not to Do
Vive la Différence: Diversity and Cross-Cultural Essays
The Diversity Essay: What Not to Do
Analyze This: Self-Evaluation and Strength/Weakness Essays
Pretty Pictures: Creative, PowerPoint, and Multimedia Essays
Creative, PowerPoint, and Multimedia Essays: What Not to Do
Nobody’s Perfect: Failure/Mistake Essays
Failure/Mistake Essays: What Not to Do
The Evolving You: Growth, Challenge, and Learning Essays
Sample Essays
Chapter 5: The Required Optional Essay
What Schools Ask
To Write or Not to Write?
What Should You Write About?
Optional Essays: What Not to Do
Sample Essays
Chapter 6: Credible Enthusiasm: Letters of Recommendation
What Do Recommendation Letters Do Anyway?
Length
Selecting Recommenders
First Letter: Direct Supervisor
Subsequent Letters
The Delicate Art of Approaching Recommenders
Writing Your Own?
Recommendation Letter Questions: Examples and Specific Questions
Letters of Recommendation: What Not to Do
Sample Letters of Recommendation
Parting Thoughts
Appendix 1: In the Flesh: Admissions Interviews
The Core Questions
Résumé-Keyed Core Questions
Behavioral Questions
Tough Questions
Questions for the Interviewer
Appendix 2: Still Alive: Wait-List Letters that Work
Wait-List Procedures
Wait-List Letters: What to Do
Wait-List Letters: What Not to Do
Two Case Studies
About the Author
Backcover
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