Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Foreword
Preface
Introduction
Are You An Entrepreneur?
Part 1: Product and Business Concept
First Steps to Entrepreneurship
The Investor’s Perspective
Part 2: Product
Exploring a Product Concept
The Concept Plan
Part 3: Customer Understanding
Engaging Customers
Knowing Customers
Customers’ Common Sense Concerns
Part 4: Marketing Opportunity
What is Marketing and How Important Is It?
Creating the Marketing Strategy
Is the Price Right?
Part 5: The Team
The Right Team, the Right Stuff at the Right Time
Considerations for Finding the Team
Convincing People to Join the Team
How to Keep the Team
Part 6: Product Development
Why Is It So Elusive?
Development Gone Astray
Part 7: Marketing Implementation Issues
Advertising Lessons
How Much Will Marketing Really Cost?
Testimonials and Editorials as Promotions
Part 8: Understanding Sales
What Sales Is and What It Is Not
Understanding the Sales Process
The Sales Call
Sales People
Part 9: Funding
The Odds of Getting Funded
Never Neglect Funding and Its Trend
Best Alternative to Investor Funding
Part 10: Business Models and Planning
One of the Most Popular Business Models
The Detailed Business Plan
Example and Outline of an Executive Summary
The Funding Plan
Exits and Value Creation
Odds and Ends
← Prev
Back
Next →
← Prev
Back
Next →