Fascinate, Revised and Updated by Hogshead, Sally -- Read -- Imperial Library of Trantor

Index

Dedication Contents Start Here: Introducing This Revised and Updated Edition: The Origin of Fascination Witchcraft Part I: Fascinate or Fail

Part II: The Seven Fascination Advantages: How to Make Your Brand Impossible to Resist

The System behind the Spellbinding Innovation: The Language of Creativity Passion: The Language of Relationship Power: The Language of Confidence Prestige: The Language of Excellence Trust: The Language of Stability Mystique: The Language of Listening Alert: The Language of Details

Part III: Tactics: A Practical System to Customize Your Message

TurboBranding with Tactics Next Up: Tactics: How to Customize Your Message Innovation Brands: How They Can Use Tactics Passion Brands: How They Can Use Tactics Power Brands: How They Can Use Tactics Prestige Brands: How They Can Use Tactics Trust Brands: How They Can Use Tactics Mystique Brands: How They Can Use Tactics Alert Brands: How They Can Use Tactics Applying Multiple Tactics

Part IV: How to Get Started Today: Your 5-Step Action Plan

The Fascinate System for Brands

Author’s Note Appendix A: The Kelton Study of Fascination Appendix B: Fast Facts about the Advantages Appendix C: Adjectives Appendix D: Nouns Glossary Acknowledgments Notes Index The Brand Fascination System About the Author Also by Sally Hogshead Copyright About the Publisher