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Index
Praise Title Page Dedication Preface Chapter 1 - The Why of Loyalty
Times Have Changed Loyalty Is Dead What’s the Big Deal? What Is Loyalty Anyway? Being Happy Frittered Away Treatment Fulfillment
Chapter 2 - Know Yourself
LoyaltyAdvisor Taking LoyaltyAdvisor How Do I Relate? The Components of Our Relationship Style Loyalty Bonds Different Relationship Styles Self-Discovery
Chapter 3 - Building Loyal Relationships
Sticking Forgiveness Perception Is Reality
Chapter 4 - The Economics of Loyalty
The Why of Employee Loyalty for Companies The Why of Customer Loyalty for Companies The Why of Employee Loyalty for Me The Why of Customer Loyalty for Me My Child’s Life
Chapter 5 - Toxic Loyalty
Loyalty to the Dark Side Blind Faith Loyalty (Spiritual) Blind Faith Loyalty (Psychological) Partisan Loyalty Discrimination Loyalty Emotionally Unsustainable Loyalty Calculative Loyalty Systemic Loyalty Virtuous Loyalty
Chapter 6 - Faith and Loyalty
Religion and Loyalty Insiders and Outsiders From Christianity to Christendom Separation of Church and State Religion, Democracy, and Pluralism Loyalty to the Eternal
Chapter 7 - Teaching Loyalty
Learning to Be Loyal Character Education E Pluribus Unum (Out of Many, One) The Need for Heroes The Need for Critical Reflection Reconciling the Need for Heroes and Critical Thinking
Chapter 8 - A Loyal Society
My Role in a Loyal Society The Media’s Role in a Loyal Society Government’s Role in a Loyal Society Awakening
Chapter 9 - Enlightened Loyalty
A Loyal Life The PR Process It All Matters
Appendix - A Technical Supplement to LoyaltyAdvisor References Acknowledgements Index About the Authors Copyright Page
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