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Index
Praise
Title Page
Dedication
Preface
Chapter 1 - The Why of Loyalty
Times Have Changed
Loyalty Is Dead
What’s the Big Deal?
What Is Loyalty Anyway?
Being Happy
Frittered Away
Treatment
Fulfillment
Chapter 2 - Know Yourself
LoyaltyAdvisor
Taking LoyaltyAdvisor
How Do I Relate?
The Components of Our Relationship Style
Loyalty Bonds Different Relationship Styles
Self-Discovery
Chapter 3 - Building Loyal Relationships
Sticking
Forgiveness
Perception Is Reality
Chapter 4 - The Economics of Loyalty
The Why of Employee Loyalty for Companies
The Why of Customer Loyalty for Companies
The Why of Employee Loyalty for Me
The Why of Customer Loyalty for Me
My Child’s Life
Chapter 5 - Toxic Loyalty
Loyalty to the Dark Side
Blind Faith Loyalty (Spiritual)
Blind Faith Loyalty (Psychological)
Partisan Loyalty
Discrimination Loyalty
Emotionally Unsustainable Loyalty
Calculative Loyalty
Systemic Loyalty
Virtuous Loyalty
Chapter 6 - Faith and Loyalty
Religion and Loyalty
Insiders and Outsiders
From Christianity to Christendom
Separation of Church and State
Religion, Democracy, and Pluralism
Loyalty to the Eternal
Chapter 7 - Teaching Loyalty
Learning to Be Loyal
Character Education
E Pluribus Unum (Out of Many, One)
The Need for Heroes
The Need for Critical Reflection
Reconciling the Need for Heroes and Critical Thinking
Chapter 8 - A Loyal Society
My Role in a Loyal Society
The Media’s Role in a Loyal Society
Government’s Role in a Loyal Society
Awakening
Chapter 9 - Enlightened Loyalty
A Loyal Life
The PR Process
It All Matters
Appendix - A Technical Supplement to LoyaltyAdvisor
References
Acknowledgements
Index
About the Authors
Copyright Page
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