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Index
Cover
Title Page
Copyright
Contents
Preface: Pandemics, Promise, and Peril
Chapter 1: The New Social Age
Chapter 2: The End of Reality
Chapter 3: The Hype Machine
Chapter 4: Your Brain on Social Media
Chapter 5: A Network’s Gravity Is Proportional to Its Mass
Chapter 6: Personalized Mass Persuasion
Chapter 7: Hypersocialization
Chapter 8: Strategies for a Hypersocialized World
Chapter 9: The Attention Economy and the Tyranny of Trends
Chapter 10: The Wisdom and Madness of Crowds
Chapter 11: Social Media’s Promise Is Also Its Peril
Chapter 12: Building a Better Hype Machine
Dedication
Acknowledgments
Notes
Illustration Sources
About the Author
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