Your Book, Your Brand by Kaye, Dana -- Read -- Imperial Library of Trantor

Index

Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales Copyright Table of Contents Dedication Introduction Branding

Why is Branding Important? The Caveat Creating Your Author Brand Establishing Your Brand Resources

Traditional Media

Introduction Creating a Media List Resources

Online Media

Introduction Types of Online Outlets Timing Creating a Media List A Note about SEO Resources

Pitching

The Ask The Approach Pitching Resources Sample Press Kit

Social Media

Introduction Purpose Platforms Content Resources

In-Person Branding

Events Your Public Persona Networking Resources

Additional Promotions

Email Marketing Wattpad Goodreads Content Marketing Corporate and Community Partnerships Advertising The Pricing Game

Sample Campaign

Sample Outreach Calendar Sample Media List Sample Event List Sample Social Media Strategy Results

The Professionals

In-House vs. Independent The Right Questions The Right Company Warning Signs

Conclusion Acknowledgments About the Author Connect with Diversion Books

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