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Imperial Library
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Index
Cover Page
Title Page
Copyright Page
Dedication
Contents
Preface
Introduction
1 Smile—The 5 Qualities of a Super-Sticky Name
2 Scratch—The 7 Deadly Sins
3 Domains—Strategies, Secrets, and Silliness
4 Creative Brief—Your Brand Name Road Map
5 Brainstorming—How to Be an Idea Machine
6 Name Review—12 Rules for Building Consensus
7 Name Changes—Pros and Cons
Resources
The How Awesome Is My Name Self-Assessment Tool
Trademarking
Logos & Identity Design
Service Providers
Acknowledgments
Index
About Eat My Words
About the Author
Ask Alexandra
Footnote
Resources_fn
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