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Index
Cover
Title Page
Copyright Notice
Dedication
Epigraphs
Prologue
Introduction
Part One: Engineers of Serendipity
1. How Loonshots Won a War
2. The Surprising Fragility of the Loonshot
3. The Two Types of Loonshots: Trippe vs. Crandall
4. Edwin Land and the Moses Trap
5. Escaping the Moses Trap
Part Two: The Science of Sudden Change
Interlude: The Importance of Being Emergent
6. Phase Transitions, I: Marriage, Forest Fires, and Terrorists
7. Phase Transitions, II: The Magic Number 150
8. The Fourth Rule
Part Three: The Mother of All Loonshots
9. Why The World Speaks English
Afterword: Loonshots vs. Disruption
Acknowledgments
Glossary
Appendix A. Summary: The Bush-Vail Rules
Appendix B. The Innovation Equation
Illustration Credits
Source Notes
Endnotes
Index
About the Author
Newsletter Sign-up
Contents
Copyright
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