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Index
Dedication in Memoriam
Contents
Preface
Introduction: When Wrong Is Right
“With Every Mistake We Must Surely Be Learning”
What’s Your View?
The Path to Brilliance
Part One: Rethinking Mistakes
Chapter 1: Context Matters: Defining Mistakes
Defining Mistakes
Theory
Reality
Temporality: Vantage Points in Time
Chance: As Opposed to Skill
Treatment Effects: Confounding Influences Ex Post Facto
Missing Data: The Road Not Taken
Who Makes the Call?
Chapter 2: Not All Errors Are Equal: Brilliant Mistakes
Mistakes with Potential
Inventors, or Professional Mistake Makers?
Questioning Assumptions
Types of Errors, and Their Relative Benefits
Chapter 3: Why and How We Err: Causes and Remedies
Developing a Forensic Mind-set
Innocent Mistakes
Drowning in a Pool of Subjectivity
Emotional Factors
Cognitive Gaps
The 4 Key Phases in Decision Making
Phase 1: Decision Framing
Phase 2: Intelligence Gathering
Phase 3: Coming to Conclusions
Phase 4: Learning from Experience
Better Decision Making
Part Two: Designing for Mistakes
Chapter 4: Faster Learning: A Practical Road Map
Entrepreneurs: Expert Mistake Makers
To Err Can Be Divine
Disconfirming Evidence
Disciplined, Deliberate Mistake-Making
Performance versus Learning
Chapter 5: Deliberate Mistakes: Creating Portals of Discovery
Making Mistakes on Purpose
Challenging the Existing Model
The Paradox of Deliberate Mistakes
Practical Applications
Conditions That Favor Deliberate Mistakes
There is much to gain relative to the cost of the mistake.
Decisions are made repeatedly.
The environment is in flux.
The problem is complex and solutions numerous.
Your experience with a problem is limited.
Exploring Your Willingness to Make Mistakes
Ready for Deliberate Mistakes?
An Open Mind Is a Fertile Mind
Column Legend
Chapter 6: Portfolio of Mistakes: Hedging Conventional Wisdom
The Benefits of a Portfolio
Portfolio Thinking Goes Against the Grain
Placing Many Small Bets: The Portfolio Approach
Managing Diversity: The Key to Portfolio Thinking
Part Three: Putting It All Together
Chapter 7: The Prepared Mind: Detecting Anomalies
A Nobel from the Trash
Michelangelo of the Microbes
From Epiphany to Utility
Flashes of Brilliance
Peripheral Vision
Epilogue: Musing About Mistakes
How Successful People View Mistakes
Courting Error and Mistake
In Conclusion
Appendix A: Einstein’s 23 Mistakes
Appendix B: Expected Utility Analysis
Appendix C: Portfolio Justifications
Appendix D: How Your Mind Plays Tricks
Filtering
Distorted Inference
Bolstering
Acknowledgments
Notes
About the Author
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