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Index
Cover
Title Page
Copyright
Contents
Chapter 1: More Than a Fortune Cookie
Chapter 2: Finding Signal in the Noise
Chapter 3: Better Before Cheaper
Chapter 4: Revenue Before Cost
Chapter 5: There Are No Other Rules
Chapter 6: Why You Should Use the Three Rules
Acknowledgments
Appendixes
Appendix A: Calculating the Elements of Advantage
Appendix B: Bibliography of Success Studies
Appendix C: Identifying Exceptional Performance
Appendix D: Category, Trajectory, and Era Analysis
Appendix E: Performance Profile Charts
Appendix F: Consistency Analysis
Appendix G: The Statistical Analysis of Small Samples
Appendix H: Changes in Position and Changes in Performance
Appendix I: The Structure of Profitability Advantages
Appendix J: Behavioral Differences by Pair-Wise Comparison
Notes
Index
untitled
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