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Imperial Library
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1. Introduction
The Whole World for Free
Benevolent Superpower
Broadening or Narrowing?
With Great Power Comes Great Responsibility
2. From Brilliant Ideas to a Company
The Early Years
Advertising Machine at Full Steam
Global Media Agency
Billions in Click Fraud
Inevitable Censorship?
A Small Revolution
Expansion
Collecting Web Content Itself
Friend and Foe
Social Network Failures
3. Google as God: And How We Are His Servants
Where’s the Sex?
Searches Out in the Open
What Google Knows About You
Geez, that too?
Toolbar, Web History and Personalization
Your Very Own Search Engine
Spying Through the Back Door
4. Google’s Privacy Principles
The Giant Leap
Creepy, but Harmless
Succumbing to Criticism
Fallacious Reasoning
Regulators Disgruntled Again
“It’s the machine, stupid!”
Taking Precautions
5. Interviews with the Experts
Google Privacy Director: “Badly Communicated”
"Google is not dangerous"
“Any chance I could possibly be informed…?”
Google in Chinese Hands?
6. Final Agreement: Towards a Balance with Google
Wronged and Misunderstood
Paranoia and Illusions
The Paradox
Opt-In or Opt-Out?
Saturation Point
Unwittingly Malignant
Image Recognition
The Big Problem with Google’s Power
Against Apple, Microsoft and China (statistics)
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