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Index
Cover Title Page Dedication Contents Foreword by Bonnie Fuller Introduction 1. #babies Shiloh Jolie-Pitt: The Magazine Market and the Bull Run for Celebrity Baby Pictures 2. #realityTV Spencer Pratt: When Fame-Whoring Became a Business 3. #diets Valerie Bertinelli: Turning Pounds into Dollars 4. #littlegoldmen Oscar: What's an Academy Award Worth? 5. #scandals Kim Kardashian Versus Paris Hilton: Innovation in the Celebutante Market 6. #perfume Tim Mcgraw: Using Fragrance to Maximize Customer Lifetime Value (CLV) 7. #feuds 50 Cent: The Evolution of the Hip-Hop Beef 8. #tweets Ashton Kutcher: The Evolution of the Digital Celebrity 9. #singingsolo Taylor Hicks: Building a Career After American Idol 10. #bleedinghearts David Arquette and Celebrity-Charity Synergy: Fame Will Feed The Poor 11. #consistency Lindsay Lohan and Charlie Sheen: The Importance of Brand Consistency 12. #beingdead Michael Jackson and Elvis Presley: The Afterlife of Fame Acknowledgments Copyright
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