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Index
Foreword to the Updated and Expanded Edition Preface: What’s Past Is Prologue Introduction: The Wizard of Aaahs
The Mission-Critical Presentation The Art of Telling Your Story A New Approach to Presentations The Psychological Sell
Chapter One. You and Your Audience
The Problem with Presentations The Power Presentation Persuasion: Getting from Point A to Point B Audience Advocacy Getting Aha!s
Chapter Two. The Power of the WIIFY
What’s In It For You? WIIFY Triggers The Danger of the Incorrect “You”
Chapter Three. Getting Creative: The Expansive Art of Brainstorming
The Data Dump Managing the Brainstorm: The Framework Form Brainstorming: Doing the Data Dump Productively Focus Before Flow
Chapter Four. Finding Your Flow
The 16 Flow Structures Which Flow Structure Should You Choose? Guidelines for Selecting a Flow Structure The Value of Flow Structures The Four Critical Questions
Chapter Five. Capturing Your Audience Immediately
Seven Classic Opening Gambits Compound Opening Gambits Linking to Point B Tell ’em What You’re Gonna Tell ’em 90 Seconds to Launch Winning Over the Toughest Crowd
Chapter Six. Communicating Visually
The Proper Role of Graphics Presenter Focus Less Is More Perception Psychology Graphic Design Elements
Chapter Seven. Making the Text Talk
Bullets Versus Sentences Wordwrap Crafting the Effective Bullet Slide Minimize Eye Sweeps with Parallelism Using the Build Bullet Levels Verbal Style Visual Style Text Guidelines
Chapter Eight. Making the Numbers Sing
The Power of Numeric Graphics Bar Charts Pie Charts Typography in Numeric Graphics The Hockey Stick Subtle? Yes, But . . .
Chapter Nine. Using Graphics to Help Your Story Flow
The 35,000-Foot Overview Graphic Continuity Techniques Presenter Focus Revisited Graphics and the 35,000-Foot View
Chapter Ten. Bringing Your Story to Life
Verbalization: The Special Technique Spaced Learning Internal Linkages Internal Linkages in Action Verbiage Summary
Chapter Eleven. Customizing Your Presentation
The Power of Customization The Illusion of the First Time External Linkages Gathering Material for Customization External Linkages in Action
Chapter Twelve. Animating Your Graphics
How Versus Why and Wherefore Perception Psychology Cinematic Techniques Microsoft PowerPoint 2003 and 2007 Animation Options Animation and the Presenter
Chapter Thirteen. The Virtual Presentation
Anytime, Anyplace, Anyone How the Virtual Presentation Works Preparing for Your Virtual Presentation Connecting with Your Invisible Audience Creating a Winning Virtual Presentation The Future of the Virtual Presentation
Chapter Fourteen. Pitching in the Majors
End with the Beginning in Mind It All Starts with Your Story Practice, Practice, Practice Every Audience, Every Time
Appendix A. Tools of the Trade Appendix B. Presentation Checklists Acknowledgments About the Author Index
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